In this concentration, students can specialize in the various marketing subfields by following:

- A quantitative track

or

- A qualitative track

The ESSEC Ph.D. Program in Marketing is devoted to preparing doctoral students to generate new knowledge through rigorous and high-impact research, and to training them to teach and perform research at a high level. The program accommodates several candidate profiles (with a quantitative or qualitative orientation), as well as students’ interests in various subfields of specialization within Marketing.

The program provides Ph.D. students with the necessary tools, concepts and theories to conduct top-quality research in Marketing. This knowledge can be gained by taking the courses and seminars offered by the Marketing department but also by other departments. For example, a student with a qualitative orientation can also attend seminars in Management; a student with a more quantitative orientation can participate in seminars, for example, in Optimization or Advanced Econometrics.

With the reading seminars designed to fit students’ needs, the Marketing program is also tailored to the specific interests of doctoral students. The objective is to have the students become a part of a collegial group in Marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for teaching, research and consulting.

General Requirement courses/seminars: 200 hours

Year 1 courses/seminars: 305 hours

Year 2 courses/seminars: 255 hours

- Fundamentals of Marketing Research (30 hours)

- Consumer Behavior (30 hours)

- Qualitative Research Methods in Marketing 1 (30 hours)

- Research Design and Analysis (30 hours)

- Multivariate Statistics in Marketing (30 hours)

- Structural Equation Modeling: Applications in Marketing (15 hours)

- Experimental Methods (15 hours)

- Current issues in Marketing Research 1 (15 hours)

- Current issues in Marketing Research 2 (15 hours)

- Research Design and Analysis (30 hours)

- Industrial Organization and Economics (30 hours)

- Econometrics (30 hours)

- Marketing Models 1 (30 hours)

- Marketing Models 2 (15 hours)

- Qualitative Research Methods in Management 1 (30 hours)

- Qualitative Research Methods in Marketing 2 (15 hours)

- Optimization Methods (30 hours)

- Game Theory and Decision Theory (30 hours)

- Dynamic Methods in Economics and Management (30 hours)

- Technology and Innovation Management (30 hours)

- Forecasting (30 hours)

- Simulation (30 hours)

- Advanced Econometrics (27 hours)

- Reading Seminar on Specialized Subjects (30 hours)

- Guest Seminar on Specialized Subjects (30 hours)

- Fundamentals of Management 1: Classics of the Social Sciences (30 hours)

- Fundamentals of Management 2: Classics of Administration and Management Theory (30 hours)

- Fundamentals of Management 3: Contemporary Management Theory (30 hours)

- Reading Seminar on Specialized Subjects 1 (30 hours)

- Reading Seminar on Specialized Subjects 2 (30 hours)

- Guest Seminar on Specialized Subjects (30 hours)