Summary of the Course Syllabus

These are the courses that you will study:

INTRODUCTION TO FINANCIAL MANAGEMENT: Through the triple focus of Financial Accounting, Managerial Accounting and Corporate Finance you are introduced to the basic vocabulary and techniques of accounting and finance as applicable to the hospitality industry.

FINANCIAL ACCOUNTING introduces such basic accounting principles as debit and credit, assets and liabilities, balance sheets, income statements, etc. Special attention is given to cash flow versus net income as a measure of financial performance.

CORPORATE FINANCE focuses on the principles underlying decisions taken by corporate finance managers: interest rates, valuations, cost of capital, risk and return, financial markets, stocks and bonds, etc.

BUSINESS COMPUTING concentrates on developing your use of computer applications as a personal and professional productivity tool.

ADVANCED MARKETING MANAGEMENT introduces core marketing strategies relating to realistic business situations as may be found in the hospitality industry, and places emphasis on the long-term perspective.

MANAGERIAL COMMUNICATION explores communication tools and methods and encourages you to enhance your oral and written presentation skills individually and in groups.

INFORMATION SYSTEMS MANAGEMENT demonstrates the vital importance of computer technology and information systems in the hospitality and tourism industries.

RESEARCH METHODS introduces data analysis and statistical methodology and stresses their importance for correct decision-making in hospitality.

REVENUE MANAGEMENT shows how to maximize hotel and travel revenues through flexible pricing policies based on technology-aided forecasting of supply and demand.

MANAGING PEOPLE focuses on Human Resources Management: staffing issues, recruitment, training, appraisal, career development, health and safety regulations and organized labour.

MANAGING ORGANIZATION is about the behaviour of individuals and groups within organizations and examines ways of ensuring that it can aid rather than frustrate the desired goals of the company.

STRATEGIC MANAGEMENT provides a critical framework to analyze the performance of a hospitality company and engage in problem-solving in all areas of strategic management.

Non Core courses

INTRODUCTION TO MARKETING introduces you to marketing in realistic hospitality industry situations: market research, consumer behaviour, market segmentation, etc, as well as the 4Ps (product, price, promotion and place).

ADVANCED ENGLISH helps you to improve your command of written and spoken English, and your ability to speak in public and communicate effectively.

"PROFILS PERSONNELS & CARRIERE" is compulsory for apprentices. It helps you understand your personal strengths and weaknesses in different types of professional situations.

Concentrations

Real estate

E-Commerce

Luxury services management

Entrepreneurship

Capstone module

REAL ESTATE

This is a specialized area of the hospitality industry. The concentration examines the roles of real estate developers, investors, analysts, asset managers and consultants, bankers, etc.

Hotel Real Estate Principles is about hotels as both real estate assets and operating businesses. You study hotel investment and various operational modes (management contracts, franchising, leases, etc.).

Hotel Real Estate Finance provides an understanding of the circumstances in which hotel investments are made: the state of the market, legal, taxation and entity considerations, debt funding, etc.

Hotel Asset Management examines the role and required skills of the asset manager (valuing, conveying assets, brokering management contracts, etc.) calling on the experience of practitioners in the field.

E-COMMERCE

Hospitality E-commerce Management is today a necessity in the hotel sector in order to exploit the full potential of developments in electronic distribution (hotel Web sites, e mail, electronic marketing, on-line reservations, online intermediaries, etc.).

Database Management Systems: Electronically-generated information is a vital resource for success or survival in the highly competitive hospitality industry today. This course provides participants with the tools to effectively manage and manipulate such resources.

Website Design is a detailed examination of the Internet in the tourism industry; it is a hands-on, lab-based course showing how to design, create and maintain efficient websites.

LUXURY SERVICES MANAGEMENT

Introduction to Luxury Concepts: Luxury brands are a globalized economic reality and this course analyses the impact they are having on the hospitality industry, how the creation of new concepts (or brands) work in the area of lifestyle and designer hotels.

Luxury Services Marketing: Service industries are now a major factor in most advanced economies. Luxury tourism, hotels and services (as opposed to manufacturing) require distinctive marketing strategies.

Customer Relationship Management is a managerial philosophy that puts the human and socio-economic profile of existing and potential customers at the centre of a companyÂ’s marketing, accounting and operations.

ENTREPRENEURSHIP

Introduction to Entrepreneurship covers entrepreneurship as a wealth creation and value adding process; it also shows how to start an enterprise and generate new business within an established firm.

Entrepreneurship direct: The aim is to visit companies in the Travel, Leisure and Hospitality sectors to understand how they were created, analyse their functions and markets.

CAPSTONE MODULE

Decision Analysis extends, and includes practical applications of, topics covered in financial and managerial accounting, corporate finance, real estate finance, marketing, strategy, hotel operations and general business management.

If you wish to know the application procedure, go to

Applying to IMHI