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ESSEC MBA Luxury
MBA LUXURY
ESSEC MBA International Luxury Brand Management: information Days
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The programs at the ESSEC Business School

Program


The MBA program starts at the beginning of September and lasts 11 months.
The campus is situated in Cergy Pontoise but the students will visit and interact in luxury brands in different parts of the world.


The program is structured to offer all the theoretical knowledge and practical skills required to succeed in a complex, international environment.
Graduates of the program will be equipped to enter a wide variety of different fields :
     1. ready to wear & accessories,
     2. flagrance & cosmetics,
     3. watches & jewelry,
     4. Wines & spirits,
     5. Cars - technology - hotels & real estate


The International Field Trips: direct exposure to international markets
Two main objectives:
     - To expose participants to emerging luxury brand markets and mature international markets.
     - To confront participants with the reality of these markets
Meetings with executives and market analysts during 4-7 day trips. Written report

The first field trip takes place in international markets (Japan, USA, Greater China), the second one in Italy.
Japan: Tokyo
Greater China: Hong Kong, Shanghai
USA: New York


The Luxury Global Field Project: a hands-on, consulting mission for luxury brands
Held during the final period (June-July), teams of 3 to 4 participants are assigned a mission within a specific company.

They act in a consultancy capacity on a number of aspects identified as being of strategic importance by the company itself (including brand positioning, distribution, retail, and communications).

Team followed by an Essec professor & a company representative

A presentation of the final results is organized for the company staff and a written report is submitted.

- Participating companies: L’Oreal, Firmenich, Baccardi, Montblanc, TFWA, Gucci Group, Cartier, Ermenegildo Zegna, Chanel, Sephora…


The CEO conferences
Interacting with top executives from the luxury and prestige sector
Wednesday afternoons generally used for CEO conferences: lectures by partners and contributors in specific courses, workshops or conferences.
Executives from the luxury and prestige companies worldwide also give lectures during filed trips, providing further exposure to global markets.

In 2008, have participated:
   - Caroline Bonnet-Maes, HR Director, Chloe
   - Thomas Bucaille, HR Director, Christian Dior Couture
   - Gill Lonsdale, WorldwideTalent Development Director, Burberry
   - Thomas Lindemann, group HR Director, Richemont
   - Christophe Caillaud, President, Jean Paul Gaultier
   - Maurice Doyle, Managing Director, Bacardi Global Brands Limited
   - Floriane de Saint Pierre, Founder and President of Floriane de Saint Pierre & Associés, conference: senior positions and careers in Fashion and Luxury
   - Bertrand de Laleu, HR Manager L’Oreal, conference: presentation of L’Oreal Group
   - Bruno Pawlowski, CEO Chanel Fashion
   - Christian Blanckaert, Managing Director Hermes
   - Marc Lelandais, CEO Lancel
   - Remi Krug, CEO Krug champagne
The programs at the ESSEC Business School


The MBA program provides ongoing career orientation and support to participants to help them find suitable positions after graduation:
     - Personal development coaching for participants: to define a personal strategy to market their skills
     - Individual counselling, workshops, mock interviews, conferences and contacts with executive search consultants, industry leaders/CEOs and HR Directors.
     - CV books distributed to some 700 luxury goods firms worldwide.