ESSEC MBA International Luxury Brand Management: testimonials

The programs at the ESSEC Business School

ESSEC MBA International Luxury Brand Management: three participants answer these two questions: “Why have you chosen the Luxury Brand Management MBA over a generalist program?” and “What do you appreciate the most?”

To enter the exciting arena of luxury brand management

Bonita Fernandez, 34 years old, Australian, class of 2003-2004 notes: “With a business based education and professional career in marketing, I chose this program to build on my specific interest and passion for luxury goods. I haven't been disappointed!”

"I was seeking to understand the players, trends and dynamics of this sector and could only find this specialization in the ESSEC MBA program. The academic studies and company based cases are complemented by regular contacts with industry leaders, differentiating both the program and my own experience. With this program, I‘m gaining more than just an insight, I’m completely prepared to combine my passion and education to enter the exciting arena of luxury brand management."

They deliver us the foundation and the future of the industry

Jamie Sohn, 37 years old, Korean, class of 2003-2004

"Before I joined this program, I worked for the luxury industry in Korea for about 10 years. I always looked for a program that could help me build my academic background, especially for my experience, and could bridge further development in my career. I chose the ESSEC Luxury MBA because it is the best MBA program designed for luxury industry. My favorite aspect of this program is that I can meet people who are working in the sector, in class. They deliver us the foundation and the future of the industry that I could definitely bring back to the field to contribute to its development."

I became increasingly sensitive to the various cultures and strategies involved in luxury today

Raphael Cabasso, 25 years old, American, class of 2003-2004: “Having grown up in a family working in the luxury goods sector, I knew from an early age that I would eventually enter the industry myself.”

"The ESSEC MBA in International Luxury Brand Management was an ideal vehicle for me to integrate my existing, practical knowledge of the fashion business with a wider understanding of luxury management on a global scale. Gaining insight from both academia and industry leaders, I was able to apply general management tools to the luxury industry. Moreover, the international profiles of my peers proved invaluable as I became increasingly sensitive to the various cultures and strategies involved in the luxury industry today."