The Brand: At the center of the new strategy
5/05/2010
In the spirit of the goals outlined in the ESSEC 2015 strategic plan, ESSEC Business School, in partnership with the agency EURO RSCG C&O
In the spirit of the goals outlined in the ESSEC 2015 strategic plan, ESSEC Business School, in partnership with the agency EURO RSCG C&O
In the spirit of the goals outlined in the ESSEC 2015 strategic plan, ESSEC Business School, in partnership with the agency EURO RSCG C&O, has launched a new communications strategy.
A new identity, an innovative brand concept, and a revised strategy, are all testament to a new era of communication.
To make ESSEC the school for a changing world and a leader in tomorrow’s world of education by adopting the open-ended questioning that is a hallmark of ESSEC’s training.

A black background, a new range of colors, fresh faces, and a revised logo are all elements of the graphic approach.
