The Brand: At the center of the new strategy
5/05/2010

In the spirit of the goals outlined in the ESSEC 2015 strategic plan, ESSEC Business School, in partnership with the agency EURO RSCG C&O

Tweet
Share


5/05/2010

The Brand: At the center of the new strategy

In the spirit of the goals outlined in the ESSEC 2015 strategic plan, ESSEC Business School, in partnership with the agency EURO RSCG C&O, has launched a new communications strategy.

A new identity, an innovative brand concept, and a revised strategy, are all testament to a new era of communication.

A central idea…

To make ESSEC the school for a changing world and a leader in tomorrow’s world of education by adopting the open-ended questioning that is a hallmark of ESSEC’s training.

A powerful advertising slogan…

ESSEC Business School - You Have the Answer - Logo

 

A new graphic design…

A black background, a new range of colors, fresh faces, and a revised logo are all elements of the graphic approach.

For an advertising campaign

Campagne de publicité ESSEC Business School - You Have the Answer

For new brochures and leaflets...

Stratégie communication Edition - ESSECC Business School - You have the Answer

Back to news list