#EKLive – ‘Game of Thrones’ and the game of brands – Steven Seggie, ESSEC Professor

ESSEC Business School invites you to watch the new episode of ESSEC Knowledge Live. The objective: this series will allow you to take a deeper look at what is happening in the news, thanks to the expertise of our professors.

The ‘Game of Thrones’ season 8 began just a few weeks ago, and already more than 100 brands are linked to epic TV series; from Major League Baseball, to Johnnie Walker, to Oreos, to Adidas. For the upcoming EK Live webcast, Steven Seggie, Associate Professor of Marketing at ESSEC Business School, talks about the ‘Game of Thrones’ and some of the more unlikely marketing partnerships it has yielded with certain brands.