For the second year in a row, ESSEC Business School organized its Digital Week Competition for the Global MBA participants.
From April 1 – 5, ESSEC’s Global MBA participants participated in the second edition of the Digital Week Competition (DWC). The DWC is a challenge based on real case studies, provided by partner companies, concerning digital transformation issues. During the week, 21 teams, composed of the Global MBA participants, worked as “consultant firms” in competition on seven case studies with the objective of proposing innovative, digital solutions to the real life issues. This year, the partner companies included Coty Luxury, D'ESTRËE Paris, Maison Leleu, Y Experience, Moët Hennessy, Arval (BNP Paribas) and Candriam.
The Digital Week Competition incorporates one of ESSEC’s main educational practices, learning-by-doing. The learning-by-doing model is based on a combination of theory and practice and it emphasizes the importance of work experience.
“At the moment the competition takes place, the participants find themselves close to the end of their studies,” explains Valérie Dailly, founder and organizer of the DWC. “It is therefore a great occasion to crystalize what they’ve been taught during the previous months at ESSEC with real-life cases and professional expectations.”
The competition was structured around five major themes linked to the five majors of the Global MBA: Luxury Brand Management, Strategy & Management, Hospitality Management, Finance, and Digital Business & Innovation. This year, 75 participants, split into 21 groups and supervised by seven professional coaches, spent a total of 3000 hours planning, developing and presenting their projects.
The participants’ involvement and enthusiasm for the Digital Week Competition are real and continues to grow from edition to edition. According to Faye Jiang, a current Global MBA participant in the Hospitality Management track, “What’s unique about this experience is that we work with real cases, based on real data. We are exposed to different digital tools and methods so that we can use them to solve problems on the digitalization transformation topic, which is a very hot topic in today’s world.”
Aarti Ramaswami, the Global MBA Academic Director, adds, “DWC is a very important experience for the MBA participants. Not only is it an opportunity for the participants from both the Cergy and Singapore campuses to meet and experience international immersion in diverse teams, but it is also one of the tools that will teach them digital leadership and prepare them to take on the challenges of an increasingly digital future.”