True to its tradition of innovation and its pioneering spirit, ESSEC Business School is launching its new Augmented Digital Campus. The school aims to create a distinctive learning community through an augmented digital campus that offers a unique and rich online learning experience that cannot be found on a traditional campus setting.
Being able to log in and learn anywhere, anytime while keeping alive the human bond that defines ESSEC Business School, that is what the fifth campus of the school, the Augmented Digital Campus, offers. It is a tool through which the leaders of tomorrow will be able to anticipate the changes in the business world and adapt quickly. The Augmented Digital Campus, an innovative educational tool designed by ESSEC, represents the school’s 5th campus, alongside those in Cergy, La Défense, Rabat and Singapore.
The digital campus helping to create links between individuals
“ The idea behind the Augmented Digital Campus is to enable our students to have a permanent connection to the entire ESSEC community, no matter where they are in the world, explains Nicolas Glady, Executive vice-president & dean for corporate relations and custom programs. This human connection – the key component that makes the digital campus “augmented” – will last for the rest of their lives; be they students, experts or alumni.”
The learning community relies as much on the quality of the content and pedagogical experiences as it does on the number of formal and informal exchanges between the participants. "Collaboration is at the heart of this learning experience whether it be through the fulfillment of a major project, the assignment of a learning buddy that accompanies the participants or the gamification that promotes informal exchange", Nicolas Glady explains.
Shared experience and academic excellence
The students/participants can access their courses and have access to ESSEC’s professors and experts through videos, podcasts and a number of other resources made readily available. In order to offer an experience similar to the classroom training modules, the role of the professor is key.
The Augmented Digital Campus will utilize a learning model that is the inverse of the traditional classroom model; the majority of knowledge will be assimilated outside of classroom time. As such, peer learning and peer-evaluation will enable the professor to focus on activities with higher added value for the students/participants.
A personalized program
Based on the courses and modules followed by a particular participant, the digital campus will offer additional program suggestions thanks to an artificial intelligence engine capable of integrating different types of information such as: the participant’s unique level of knowledge and competencies as well as their behavioral skills, psychometric profiles and/or career aspirations.
In order to provide personalized consulting that will follow the participants before, during and after their program, the necessary data is collected during the application phase of the enrollment process. The additional training offers will not be limited to traditional educational content, but will give the participants the opportunity to develop their expertise and their interpersonal skills through dedicated programs and applications.
In the test phase since November 2018, the Augmented Digital Campus will first be deployed with a 100% online certification program in March 2019“, explains Julien Malaurent, Professor of Information Systems in charge of the Digital Transformation Program. Initially, it will be open to executive education program participants and will eventually be extended to the entire range of ESSEC programs, including the traditional in-classroom programs.”
Zoom on… Gamification
Gamification with virtual money
In order to stimulate and encourage students / participants to enrich community interactions, a rating system for each individual’s contributions has been established.
Each day, participants receive "briqs" that he or she can attribute to other participants in order to acknowledge the value they bring to the group. For example, participants can be rewarded for providing support on a particular topic discussed during the class or for creating a dynamic group environment by sharing friendly messages.
“Participants can also gain additional “briqs” by taking on an ambitious challenge proposed by the teaching team, such as decoding Instagram's new algorithm” explains Anne Lemarchal, Manager of the development and production of educational content at ESSEC.
The”briqs” can subsequently be exchanged in the ESSEC Store for additional, personalized services such as: small group exchanges with the professor, coaching, orientation, access to other short programs and/or events.