Global BBA Masterclass on Entrepreneurship and Design Thinking

Global BBA Masterclass on Entrepreneurship and Design Thinking

At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.

 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at

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Upcoming events

  • Mar 02
    Roundtable on "Career Success Strategies for Women in Leadership" in Ho Chi Minh

    Join us for a Roundtable moderated by Prof. Aarti Ramaswami in Vietnam.

    18:30 | Park Hyatt Saigon Hotel, 2 Lam Son Square, District 1, Ho Chi Minh City, Vietnam Sign up
  • Mar 02
    Masterclass on The Art of the Luxury Experience: Lessons from Clienteling

    Experience a class at ESSEC with Prof. Sonja Prokopec, LVMH Chaired Professor of Luxury Brand Management and discover how you can benefit from ESSEC's expertise and pedagogy.

    19:30 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • Mar 06
    Meet with us in Australia

    Meet with our ESSEC advisor Daniel Ku in Canberra and Sydney, and discover the Global BBA program.

    17:00 | Australia Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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