Menu
Top

News

Global BBA Masterclass on Entrepreneurship and Design Thinking

02-03-2016
Global BBA Masterclass on Entrepreneurship and Design Thinking

At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.


Date:
 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at essecasia@essec.edu

Lately on ESSEC Knowledge

Building a Sustainable Capitalism From the Bottom-Up

Why has Corporate Social Responsibility so-far failed to ...

Building a Sustainable Capitalism From the Bottom-Up
What luxury brands look for in their ...

The attributes of a manager in the luxury ...

What luxury brands look for in their managers
The Yves Saint Laurent Museum: A Portrait ...

On the occasion of the Grand Opening of ...

The Yves Saint Laurent Museum: A Portrait of the Couturier as an Artist

Upcoming events

  • Oct 26
    MBA Fair in Warsaw

    Meet our EMBA Advisors at the MBA 25 event in Warsaw!

    16:00 Sign up
  • Oct 28
    QS Connect 1-2-1 - Tokyo

    Have a discussion with ESSEC representative Kaori Ono in Tokyo.

    09:30 | Belle Salle Shinjuku Grand Conference Center Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program