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Global BBA Masterclass on Entrepreneurship and Design Thinking

02-03-2016
Global BBA Masterclass on Entrepreneurship and Design Thinking

At the core of entrepreneurship is the drive to discover or create opportunities for innovation. Taking a Design Thinking perspective, entrepreneurial innovation focuses on finding an opportunity to create solutions that are valued by customers, technically feasible and financially viable for entrepreneurs to undertake. The goal is to empathize with customers to understand and find a refreshing way to deliver new customer solutions, products, or services that are different – not for the sake of being different – but different to create better value for the customer.

Structured like a typical Global BBA class and led by Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, the Masterclass will give participants the opportunity to experience a class at ESSEC, and find out more about the Entrepreneurship course in the Global BBA program.


Date:
 Wednesday, 2 March 2016​​

Time: 6:00pm - 7:30pm

Location: ESSEC Asia-Pacific campus, 5 Nepal Park, Singapore 139408

Dress Code: Business Casual

Attendance is by pre-registration only. To register, please contact us at essecasia@essec.edu

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Upcoming events

  • Apr 26
    Smart Health Symposium: The Innovatve and Digital Healthcare Leap

    Prof.Kevyn Yong, Dean of ESSEC Asia-Pacific would be moderating this event.

    07:45 | Singapore Sign up
  • Apr 26
    EMBA Speaker Series: How to attract, retain and develop millennials?

    Victoria Bethlehem, Head of Human Resources - Asia Pacific with The Adecco Group, will share insights into how they recruit and retain their millennials through global initiatives such ...

    19:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • May 02
    Access MBA Chat Session for candidates from Asia and Middle East

    Ask your questions at the chat session.

    10:30 | Virtual session Sign up
  • May 05
    French Science Journey - Singapore

    Meet with our ESSEC representatives Julie Hsu, Sonya Lau and Lincoln Wang.

    10:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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