Global BBA Masterclass - When Markets Fail Due to Knowledge Discrepancies

Global BBA Masterclass - When Markets Fail Due to Knowledge Discrepancies

We are pleased to invite you to a Masterclass - When Markets Fail Due to Knowledge Discrepancies which will take place at ESSEC Business School, Asia-Pacific in Singapore on Tuesday, August 1st, 2017.

Experience a class at ESSEC with Prof. Nona Pepito and discover how you can benefit from ESSEC’s innovative learning-by-doing pedagogical approach.

To register please contact us at

Free markets, which operate based on the price system and profit maximization motive, successfully allocate many goods and services. However, there are instances and circumstances where markets are not able to allocate resources as optimally as we might hope. 

​For instance, what happens in the case of asymmetric information, when one party involved in the transaction, either the buyer or seller, knows more about the market transaction than the other party? We see the implications of this in situations where product prices might not actually reflect their true quality, given that the seller might be withholding information or presenting false information to the buyer, commonly known as the "Lemons Problem" in Economics.

Find out more about the correlation between asymmetric information and market failure in our Global Bachelor in Business Administration (Global BBA) Masterclass delivered by Professor Nona Pepito. 

About ESSEC's Global BBA Program
Ranked as the #1 business school in France for its Bachelor degree, ESSEC Business School gives students a unique business education, providing a dual gateway to Asia and Europe. This prestigious multi-campus program is accredited by the Ministry of Education in France. 

Date: Tuesday, August 1st, 2017

Time: 5:30 PM - 7:00 PM

Location:  ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 

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