Global BBA Masterclass - When Markets Fail Due to Knowledge Discrepancies

Global BBA Masterclass - When Markets Fail Due to Knowledge Discrepancies

We are pleased to invite you to a Masterclass - When Markets Fail Due to Knowledge Discrepancies which will take place at ESSEC Business School, Asia-Pacific in Singapore on Tuesday, August 1st, 2017.

Experience a class at ESSEC with Prof. Nona Pepito and discover how you can benefit from ESSEC’s innovative learning-by-doing pedagogical approach.

To register please contact us at

Free markets, which operate based on the price system and profit maximization motive, successfully allocate many goods and services. However, there are instances and circumstances where markets are not able to allocate resources as optimally as we might hope. 

​For instance, what happens in the case of asymmetric information, when one party involved in the transaction, either the buyer or seller, knows more about the market transaction than the other party? We see the implications of this in situations where product prices might not actually reflect their true quality, given that the seller might be withholding information or presenting false information to the buyer, commonly known as the "Lemons Problem" in Economics.

Find out more about the correlation between asymmetric information and market failure in our Global Bachelor in Business Administration (Global BBA) Masterclass delivered by Professor Nona Pepito. 

About ESSEC's Global BBA Program
Ranked as the #1 business school in France for its Bachelor degree, ESSEC Business School gives students a unique business education, providing a dual gateway to Asia and Europe. This prestigious multi-campus program is accredited by the Ministry of Education in France. 

Date: Tuesday, August 1st, 2017

Time: 5:30 PM - 7:00 PM

Location:  ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 

Lately on ESSEC Knowledge

Understanding the glass ceiling in the accountancy ...

From the paper “New avenues of research to ...

Understanding the glass ceiling in the accountancy profession: novel perspectives
Why Luxury Marketing Doesn’t Need to be ...

Professor Ashok Som, Professor of Strategy at ESSEC ...

Why Luxury Marketing Doesn’t Need to be Data-Driven
Gender Diversity in Central Banks: How May ...

New research by Patricia Charlety Professor of Economics ...

Gender Diversity in Central Banks: How May Things Evolve?

Upcoming events

  • Sep 25
    Access MBA - One-to-One MBA Event - London

    Meet with ESSEC representative Eric Lucrezia in London.

    17:00 | Millennium Gloucester Hotel London, 4-18 Harrington Gardens, Kensington Sign up
  • Sep 27
    Masterclass on Current Trends in the Asset Management Industry

    Join us for a Masterclass with Prof. Sofia Ramos, Finance Major Coordinator of the Global MBA.

    19:00 | ESSEC London Office, Haymarket House, 28-29 Haymarket, London-SW1Y 4SP Sign up
  • Sep 28
    Access MBA Fair in Brussels

    Learn more about our Executive MBA programs!

    16:30 | Brussels, Belgium Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

Help Me Choose a program