Menu
Top

News

iMagination Week Global BBA : a new formula for its 4th edition

13-09-2018
iMagination Week Global BBA : a new formula for its 4th edition

From 27th to 31st August ESSEC Business School organized the fourth edition of iMagination Week for its 3rd year students of the Global BBA program. A new methodology around "design thinking" has made the formula evolved for this new season.

"Go deep into your utopias, get things that you desire, as creative and as crazy as they are," said Antoine Lemarchand, CEO of Nature & Découvertes, Alumnus ESSEC Global BBA and sponsor of this 4th edition of iMagination Week. This quote is naturally linked to the DNA of iMagination Week, a creativity seminar based on transdisciplinarity, which has been running for 7 years at ESSEC Business School. A new method was implemented this year, based on "Design Thinking". The 400 students of the promotion had to think a theme: "your role as a citizen at the center of the new technologies."

In order to inspire the students and feed their curiosity, 7 experts took part in conferences, on different subjects such as archeology, transhumanism, artificial intelligence, space conquest, gastronomy, street art... As proofs of diversity and richness of the discussions, the finalists projects tackled various topics like data security and privacy, fake news, medical technology support, sustainable development and artificial intelligence to help the electoral process. During the week, the event also hosted an artist-in-residence, Matthieu Dagorn, who made a sculpture with recycled materials.

The next edition of the iMagination Week will address students of the Grande École program and will be held from January 7 to 11, 2019 on the campus of Cergy, and from January 14 to 18 on the campus of Singapore.

Lately on ESSEC Knowledge

The dangers of artificial intelligence

In this article, Arnaud de Bruyn, professor of ...

The dangers of artificial intelligence
The Importance of Rigorous Thought Leadership in ...

In a field such as entrepreneurship, which relies ...

The Importance of Rigorous Thought Leadership in Entrepreneurship and Why It Matters
If you think you "get intrapreneurship"... think ...

In ESSEC Knowledge Review on Entrepreneurship, Fabrice Cavarretta ...

If you think you "get intrapreneurship"... think again!

Upcoming events

  • Oct 17
    Specialised Masters Coffee Chat and Consultation - Jakarta, Indonesia

    Meet our program advisor in Hanoi

    18:00 | Jakarta, Indonesia Sign up
  • Oct 31
    Intercultural Artificial Intelligence by HumanIn, ESSEC Asia-Pacific and UNESCO

    Intercultural Artificial Intelligence: The Global Future of Work, Innovation, and Citizenship The Loss of Innocence: Cultural Anthropology in the Age of Machine Intelligence The Digital Inclusion Strategy of ...

    09:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • Nov 07
    Specialised Masters Coffee Chat and Consultation - Bangkok, Thailand

    Meet our program advisor in Bangkok this November!

    10:00 | Bangkok, Thailand Sign up
  • Nov 14
    Specialised Masters Coffee Chat and Consultation - Kuala Lumpur, Malaysia

    Meet our program advisor in Kuala Lumpur

    10:00 | Kuala Lumpur Sign up

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program