Master Class in Beijing: "Are Luxury Brands Disrupted by the Digital Revolution?"

Join us for the upcoming Master Class: “Are Luxury Brands Disrupted by the Digital Revolution?” led by Mr. Denis Morisset, Industry Expert and ESSEC representative, on Wednesday, 16 December 2015, in Beijing, China.

Abstract:
In this conference, structured like a typical ESSEC lecture, Denis Morisset will share his views on this strategic topic, reviewing both the challenges and opportunities of e-commerce, mobile commerce and social commerce for luxury retail brands, with a specific chapter dedicated to comparing China and USA’s e-commerce and digital eco- systems. He will also discuss how social media and digital marketing impact their communication and branding strategies. The Master Class will also be an opportunity to learn more about ESSEC’s academic and executive programs in Luxury Brand Management.

To register, please follow this link.

Event Details

Speaker

Mr. Denis MORISSET initially worked 25 years in the luxury fashion industry, holding CEO/COO positions with American, French and Italian fashion luxury brands - Ralph Lauren, Pierre Balmain and Giorgio Armani. Since 2004, he has been teaching luxury brand management, luxury distribution & retailing strategies, luxury service and luxury guest experience in various programs of ESSEC Business School in France. He has been partially based in China since 2011 and has also been a key player in developing luxury executive education programs for the ESSEC Asia Pacific campus in Singapore. Denis is currently sharing his time between China, SE Asia and France