Menu
Top

News

Le Biberon Français: The Entrepreneurial Journey of Benjamin Banoun, ESSEC & Mannheim EMBA Alumnus

19-09-2017 / Claire Szlingier / Source: EEE EMBA
Le Biberon Français: The Entrepreneurial Journey of Benjamin Banoun, ESSEC & Mannheim EMBA Alumnus

When Benjamin Banoun, a passionate engineer and family man, started his journey in the ESSEC & Mannheim Executive MBA program, he and his classmates worked on one of the keystones of the program, the Entrepreneurial Project. After presenting the business plan with his peers before the EMBA jury and graduating, he used his newly acquired skill set to becoming an entrepreneur and decided to make the life of busy parents easier by creating a new baby bottle made of the best materials!

Throughout the course of my journey in the ESSEC & Mannheim Executive MBA program, the workload was definitely a major challenge. Combining studies, family life and my job was intense. However, the lack of time finally became one of the reasons that brought me to launch my own company, Le Biberon FrançaisMy goal was to create a new reliable and recyclable baby bottle, easy to use, with a trendy design and useful to parents overwhelmed by the various types of baby bottles and tits to use each day. With 3 possible flow rates, an anti-colic valve and high-quality materials 100% made in France, Le Biberon Français was designed to act as a simple-to-use supplement or replacement to breastfeeding.

 

More about Le Biberon Français : www.lebiberonfrancais.fr

 

The Entrepreneurial Project I worked on with a group of classmates was a very rich experience in the sense that it enabled me and my group to discover and work through the many steps when launching a new product or company. I acquired new methodologies in marketing, which I applied to the project and thanks to the culture of entrepreneurship at ESSEC, I also seized the opportunity to meet interesting creators, experts and professors who gave me the confidence to launch my own business.


The Executive MBA will always remain one of the most intense and challenging times in my life but also a life-changing learning experience. I launched my own project and acquired a wide array of skills, from management, to marketing, finance but also teamwork and leadership. The reward of seeing my baby bottles chosen by major stores and brands was definitely worth the effort and the 18 months.

 

 

Benjamin Banoun, ESSEC & Mannheim Executive MBA Alumnus, Class of 2014

More about the ESSEC & Mannheim Executive MBA program

 

Lately on ESSEC Knowledge

HOW TO SUCCESSFULLY GOVERN SOFTWARE PLATFORM ECOSYSTEMS

Important insights into successfully governing value co-creation in ...

HOW TO SUCCESSFULLY GOVERN SOFTWARE PLATFORM ECOSYSTEMS
Responsible Innovation as a Path towards Sustainability

In this interview, ESSEC professor Xavier Pavie stresses ...

Responsible Innovation as a Path towards Sustainability
Competitive Compensation and Subjective Well-being: the Effect ...

How do subjects in two different countries, Korea ...

Competitive Compensation and Subjective Well-being: the Effect of Culture and Gender

Upcoming events

  • Jan 17
    ESSEC CREAR presents “Graphical Models for Extreme Events”

    Assessing the risk of extreme events, such as hurricanes, floods, and droughts, presents unique significance in pracCce. Unfortunately, the exisCng extreme-value staCsCcal models are typically not feasible for ...

    19:30 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • Jan 22
    Meet-and-greet session with the Global BBA Program director, Asia Pacific

    We are pleased to invite you to an exclusive meet-and-greet session for parents and students with Professor Reetika Gupta, Academic Director of the Global BBA program, Asia-Pacific.

    18:00 | Singapore Sign up
  • Jan 22
    Islamic Business In Asia: The New Frontier - EMBA Masterclass

    This masterclass will raise awareness amongst participants of the implementation of business strategies within Islamic cultures and how the pillars of Islam influence marketing techniques.

    19:00 | ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408 Sign up
  • Jan 26
    Postgraduate Masterclass Fair 2019

    Come meet our program advisors for Masters and ESSEC Global MBA programs and learn how our programs can fulfill your career and academic ambitions with tangible benefits at ...

    11:00 | Raffles City Convention Center, Singapore Sign up

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program