Menu
Top

News

Masterclass on The Art of Luxury Experience: Lessons from Clienteling

10-02-2017
Masterclass on The Art of Luxury Experience: Lessons from Clienteling

Experience a class at ESSEC with Prof. Sonja Prokopec, LVMH Chaired Professor of Luxury Brand Management and discover how you can benefit from ESSEC's expertise and pedagogy.

Abstract

Abstract In luxury, attention to detail and good customer knowledge are essential. Clienteling efforts are focused on customers receiving good, personalized service to create repeat purchases and brand loyalty. Delivering luxury service involves many facets; one such facet is storytelling, used to engage the customer and offer that personalized engagement. Storytelling is a proven way to develop identity, build your client base, and increase sales. Furthermore, stories immediately focus on engagement, experiences, and emotion – the central tenants to romancing the luxury customers of today.

In this presentation, Prof Prokopec will share clienteling best practices from the luxury industry, and how they can be applied across other industries.

To register, please drop us a message at essecasia@essec.edu.

Event Details
Date: Thursday, 2 March 2017
Time: 7:30pm - 9:30 pm
Location: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408

About the Speaker

SonjaProkopec-mkto.png Prof. Sonja Prokopec is the ESSEC LVMH Chaired Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others, as well as a variety of media including the Huffington Post, the Business of Fashion and the Business Times Singapore. Outside of teaching and research, she actively advises companies from the luxury industry in regards to consumer behavior trends, consumer research and marketing and brand management issues. Prof. Prokopec received her PhD in Marketing from University of Houston in 2007.

Lately on ESSEC Knowledge

Intelligence: natural vs artificial?

Management requires intelligence, a capacity to understand, link ...

Intelligence: natural vs artificial?
Trade Wars and Prisoners' Dilemma

We may very well be experiencing the very ...

Trade Wars and Prisoners' Dilemma
Quotas in Boardrooms as a Legal Means ...

Every year, at the beginning of March, at ...

Quotas in Boardrooms as a Legal Means to Improve Gender Equality

Upcoming events

  • May 26
    Access MBA in Paris

    Meet us at Access MBA with Thierry Graeff, Admissions Manager

    09:30 | Paris, France Sign up
  • May 26
    Access MBA 1-2-1 Event in Paris

    Meet ESSEC representative Eric Lucrezia.

    10:00 | Le Méridien Etoile Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

x
Help Me Choose a program