Masterclass on Business Model Innovation in the Age of Digital Disruption

Masterclass on Business Model Innovation in the Age of Digital Disruption

Prof. Jan Ondrus, Associate Professor of Information Systems and Chaired Professor of Networked Business Models at ESSEC Business School, will lead a Masterclass on Business Model Innovation in the Age of Digital Disruption: From traditional value chain to digital platforms and ecosystem business models on Tuesday, 21 March 2017, at ESSEC Asia-Pacific.

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For years, organizations have been traditionally operating their businesses using a linear value chain. The role in the value chain would usually determine the potential revenues and regulate the organization’s activities. Recent paradigm shifts (e.g., product-to-service value proposition, digital transformation, big data, knowledge economy, and ecosystem-driven business) forced organizations to question a number of traditional business models across industries. New and older organizations which have been able to adapt and/or take advantage of these paradigm shifts have succeeded, whilst some others lost their purpose and just disappeared.

How can organizations learn from these examples? With the current fast pace of digital disruption, organizations have to embrace a business model innovation strategy, which would require a massive change of mindset (and expertise) in the workforce, organization, and industry as a whole.

This masterclass aims at presenting these issues in more depth and provide insights to strive in this new digital economy.

Event Details

Date and Time: Tuesday, 21 March 2017 | 7:30pm - 9:30pm

Venue: ESSEC Business School, Asia-Pacific, 5 Nepal Park, 139408


Jan OndrusProf. Jan Ondrus is Associate Professor of Information Systems and Chaired Professor of Networked Business Models at ESSEC Business School. He is also the Director of Research for the Center of Excellence for Digital Business. His interests covers digital business models and innovation, mobile platforms and ecosystems, and strategy of IT. He currently serves as an Associate Editor of the Information Systems Journal (ISJ) and Electronic Commerce Research and Applications (ECRA). In recent years, Prof. Ondrus has been a visiting faculty of the University of Hawaii, Sungkyunkwan University, Mannheim University, University of Lausanne, Case Western Reserve University, Seoul National University, and Korea Development Institute (KDI).

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