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Executive Education Asia-Pacific

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Open Enrollment Programs

Courses that range from 2 to 5 days, our open enrollment programs are designed to keep top executives, managers, and government officials ahead of business trends. Through guided learning, participants acquire critical thinkings skills and insights which enable them to meet ambitious development objectives and stimulate creativity.

Discover our range of open enrollment executive programs in:

DESIGN THINKING | DIGITAL TRANSFORMATION
ENTREPRENEURSHIP & INNOVATION | LUXURY BRAND MANAGEMENT

Upcoming Sessions

Our Programs

Design Thinking

Organizations with a strong culture of innovation understand the challenges of developing new ideas, solutions, and products while also managing the successful implementation of these innovations. Innovation requires finding original insight, skillfully translating them into testable prototypes, and carefully combining and refining the prototypes into a successful solution or product.

The objective of ESSEC Asia-Pacific’s Design Thinking workshop is to keep executives at the forefront of facilitating innovation. The course is designed around Experience Point’s award-winning ExperienceInnovation simulation (developed in collaboration with IDEO). The course is Singapore’s first and only executive education program to integrate ExperienceInnovation into the course framework, putting a strong focus on actionable learning.

About the Expert

Prof Kevyn Yong

Prof. Kevyn Yong is the Academic Dean of ESSEC Asia-Pacific and Associate Professor of Management at ESSEC Business School. Prior to joining ESSEC, he was Associate Professor of Management at HEC Paris and also taught courses at Cornell University and the National University of Singapore.

He has been recognized for teaching excellence, notably being awarded the Pedagogy Innovation Prize by the HEC Foundation in 2011 and making the Dean’s Honor Roll at the S.C. Johnson School of Management at Cornell University in 2005 and 2006. While at HEC Paris, he has taught in the EMBA, MBA, PhD, and customized executive programs for the HEC-ATOS Gold Talent Development program in France, the King Faisal Specialist Hospital and Research Center in Saudi Arabia, and the RI Advice Group from Australia. In addition, Kevyn has also delivered customized leadership and innovation programs for Amazon in Paris, France; EBAY in Shanghai, China; and BNP Paribas, Danone and NTUC LearningHub in Singapore.

Kevyn’s research focuses on creativity, innovation, entrepreneurship and leadership, particularly in the areas concerning cognition, collaboration, and social networks. His work has been published in the Journal of Econometrics, the Journal of Experimental Psychology: General, the Journal of Experimental Social Psychology, and Small Group Research.

Get a preview here: 

Contact us to find out the next available dates

Venue: ESSEC Business School, Asia-Pacific

Key benefits

  • Enhance innovation competencies through integrated design thinking simulations
  • Gain leading edge knowledge on leading innovation
  • Develop insights on how to leverage and align key stakeholders to innovate
  • Be equipped with practical tools and skills for the implementation of Design Thinking within organizations

Who should attend?

  • Executive directors, directors and senior managers
  • Heads of learning and development
  • Marketing directors and managers
  • Entrepreneurs

For more information, please contact us at execedasia@essec.edu.

Digital Transformation

Organized in collaboration with: 

The business world has been “flooded” by new digital technologies and applications, which provoked significant changes in the way we communicate and work. New tools and platforms have given rise to new opportunities and challenges, and has triggered the Digital Transformation of organizations. How could organizations seize the opportunities and tackle the challenges?

In this workshop, we are going to explore these issues together with the ultimate goal of demystifying these digital technologies and applications, and forming more informative business strategies for the digital transformation of organizations. The workshop will be conducted by ESSEC professors together with CIOs from various industries in Singapore to provide a unique learning experience that is rich both academically and practically.

Capstone Industry Sharing Session

Gathering CIOs from various industries, the Capstone Industry Sharing Session is an opportunity for you to learn from the best practices of other industries, such as:

  • Hospitality
  • Shipping and Maritime
  • Automobile
  • Retail Banking
  • Library Services

The Capstone Industry Sharing Session is a closed-door session exclusive to workshop participants.

Upcoming Sessions

Big Data and Analytics
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Marketing Analytics
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Social Network Analysis and Social Media Analytics
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 to find out the next available date

Key Benefits

  • Familiarize yourself with the cutting-edge technologies and applications in the digital domain including big data and analytics, social media and social network analysis.
  • Gain insights on digital transformation opportunities and challenges created by these technologies and applications, and the strategies to extract business value from them.

Who Should Attend

  • Junior to middle management employees with an interest in harnessing digital platforms for marketing purposes
  • Business intelligence analysts, data analysts and surveyors
  • IT managers, marketing managers and social media professionals

For more information, please contact us at execedasia@essec.edu

Entrepreneurship & Innovation

Asia as a rapidly growing continent is full of great business opportunities, creating a strong wave of successful entrepreneurs and new ventures. Entrepreneurship and innovation has been contributing significantly to the economic growth of many Asian countries, and will continue to be the key players in cracking new value-creation business and disruptive technology.

The ESSEC-LKYSPP Entrepreneurship and Innovation Capstone Program aims to cultivate a powerful entrepreneurial mindset in Asian leaders by offering a unique and comprehensive learning experience for participants to acquire sustainable entrepreneurial skills to turn novel ideas into successful ventures. The program covers the important aspects of new venture growth, including conception, innovation, venture financing, and marketing and economy issues, all with a special focus on the Asian business landscape.

Upcoming Sessions

Entrepreneurship & Innovation Capstone Program

Date: 12 - 16 June 2017

Venue: ESSEC Business School, Asia-Pacific

Program Objectives

  • Understand the context of regional economy and the changing business landscapes
  • Gain in-depth insights into the complex challenges and opportunities of entrepreneurship
  • Explore the process of innovation and implement ideas for sustainable business
  • Acquire valuable skills for entrepreneurship and intrapreneurship financing by leveraging on available funding options

Who should attend?

  • CEO/COO of small medium enterprises who look forward to scale their businesses
  • Country mangers and business unit heads who are exploring expansion of their businesses in new markets or new product categories
  • Senior managers in the government and non-profit organizations who are poised to spearhead entrepreneurship in their countries or working environment
  • Aspiring entrepreneurs, local and regional founders of start-ups and new ventures

Register for the upcoming session on 12 - 16 June 2017

Fees:

S$8,000.00 (Before GST)

S$6,400 (Before GST, for groups of 3 or more participants)

For more information, please contact us at execedasia@essec.edu.

Luxury Brand Management

Asia’s vibrant economy continues to drive the luxury goods market; its growth potential is spearheaded by China, currently the second largest market for luxury goods, and tipped to become the leading consumer of luxury brands.

The ESSEC Luxury Brand Management Executive Program is designed to keep you on the pulse, providing you with solid grounding in the concepts and foundations of luxury and premium branding, and the art of delivering luxury experience and luxury service to customers.

About the Expert

Mr Denis MorissetMr. Denis MORISSET is an ESSEC Graduate with 20 years of professional experience in the Luxury Industry, and was COO of Ralph Lauren Europe, CEO of Pierre Balmain Couture House and CEO of Giorgio Armani France. In 2004, he founded his own consulting company, specializing in Luxury Brand Management and International Luxury Distribution, with a particular focus on emerging luxury markets in Asia, primarily China. He collaborated with international companies on brand extensions & branding issues. He has also advised new brands and designers from emerging markets on their international distribution and retailing strategies.

Since 2004, Denis has been teaching luxury marketing at ESSEC Business School (LVMH Chair at ESSEC Grande Ecole, ESSEC MBA in International Luxury brand management, IMHI (ESSEC Hospitality and Tourism MBA), ESSEC Executive Management programs. He served as the Executive Director of ESSEC MBA in International Luxury Brand Management from 2004 to 2012. 

He also regularly lectures at several Asian universities, in Shanghai, Beijing and Hong Kong, and he is often invited to deliver keynote speeches at luxury summits and conferences, particularly in Asia in addition to Brazil, Russia, India and the Middle East.

Upcoming Sessions

Luxury Brand Management: Luxury Hospitality & Destination Branding and Marketing Strategy

Testimonial

“It has been an honor to be part of ​ESSEC's​ Executive Program ​on ​The Art of Managing Digital Disruptions for Luxury Brands. The specialists involved in the curriculum are brilliant with a great balance between on-the-ground experiences with prestigious Brands and academic backgrounds. I also appreciated the interactions with the other participants and alumni; it was a great occasion to share knowledge and also contacts for future interactions.”​

- Emilie Tisserand, Managing Director of MediaKeys Singapore & Participant, The Art of Managing Digital Disruptions for Luxury Brands


Luxury Brand Management: Luxury Hospitality and Destination Branding & Marketing Strategy

Contact us to find out the next available dates.

Venue: ESSEC Business School, Asia-Pacific

The concept of luxury brand management has become increasingly inspirational across different industry sectors. This workshop will give participants in-depth understanding of the best practices and success factors of luxury brands and most importantly what lessons can be applied in the hotel & tourism industry in terms of luxury branding and luxury service/experience delivery.

The first part will consist in an in-depth analysis of the concept of luxury, the evolving behavior and expectations of luxury consumers and the foundations of luxury brand management. The largest part will focus on the luxury hospitality & luxury tourism sector and will give the participants a mix of tools and tips to strengthen their marketing strategies but also enhance operationally the perceived value or dream factors of their activity, in particular in terms of luxury branding and luxury guest experience.

Topics covered include:

  • Brand DNA & codes to enhance uniqueness and differentiation
  • Brand architecture revisited-Lifestyle hotel brands and hotel collections
  • From destination branding to luxury destination marketing

Who should attend?

  • Investors & owners of luxury hotels and resorts
  • DMO’s
  • Marketing directors or managers of luxury hotel groups
  • Senior operational managers of luxury hotels in charge of rooms, F&B, spas etc.

Fee: 4,500 SGD (Before GST)

For more information, please contact us at execedasia@essec.edu

 


Luxury Brand Management: The Impact of E-Commerce and Digital Marketing on Luxury Retail Management

Date: 27 & 28 June 2017 (Tuesday - Wednesday)

Venue: ESSEC Business School, Asia-Pacific

Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce.

This course, which benefits from the most recent research on the development of OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.

Key Benefits:

  • Discover the evolution of traditional retail for luxury and premium brands
  • Understand how technology, E,M & S commerce can usefully complement brick and mortar stores
  • Learn how brands should start to remove silos inside the organization in order to better involve off-line stores staff in the development of a real omni retail mindset

Who should attend?

  • Executives and managers working in the luxury retail industry
  • Middle and senior retail management
  • Brand managers, merchandising and retail directors
  • Marketing and commercial directors
  • Brand owners

Register for the upcoming session on 27 & 28 June 2017

Fee: 3,210 SGD (Inclusive of GST)

*Early bird discount for registrations before end May.

For more information, please contact us at execedasia@essec.edu


Luxury Brand Management: Luxury Management on Brand Collaborations

Date: 29 & 30 June 2017 (Thursday - Friday)

Venue: ESSEC Business School, Asia-Pacific

In the last 25 years, luxury and premium brands have learnt to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution & retailing to get closer to their consumers and develop consumers’ knowledge.

But more recently, we have seen a growing number of brand collaboration initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.

This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.

Key Benefits:

  • Differentiate between different types of collaborations and the different objectives and benefits of these collaborations
  • Learn how to assess the relevance of collaborations
  • Find a unique bank of ideas and inspirations to better leverage on collaborations in the future in your own organizations through
  • 360° analysis of best and worse practices
  • Open your minds to thinking about collaborations in the digital age in a different and innovative way

Who should attend?

  • Marketing and commercial executives working in the luxury and premium brand industry
  • Brand owners or CEO’s, middle and senior marketing managers and business development managers
  • Brand managers and commercial directors

Register for the upcoming session on 29 & 30 June 2017

Fee: 3,210 SGD (Inclusive of GST)

*Early bird discount for registrations before end May.

For more information, please contact us at execedasia@essec.edu


 

Luxury Brand Management: Luxury Retail Management in the Digital Age

Contact us to find out the next available dates.

Venue: ESSEC Business School, Asia-Pacific

Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce. This course, which benefits from the most recent research on the development of OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.

Key benefits

  • Discover the evolution of traditional retail for luxury and premium brands
  • Understand how technology, E,M & S commerce can usefully complement brick and mortar stores
  • Learn how brands should start to remove silos inside the organization in order to better involve off-line stores staff in the development of a real omni retail mindset.

Who should attend?

  • Executives and managers working in the luxury retail industry
  • Middle and senior retail management
  • Brand managers, merchandising and retail directors
  • Marketing and commercial directors
  • Brand owners

For more information, please contact us at execedasia@essec.edu


Luxury Brand Management: The Art of Collaborations in the Luxury and Premium Industry

Contact us to find out the next available dates.

Venue: ESSEC Business School, Asia-Pacific

In the last 25 years, luxury and premium brands have learnt to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution and retailing to get closer to their consumers and develop consumer’s knowledge.

But more recently, we have seen a growing number of brand collaborations initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.

This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.

Key benefits

  • Differentiate between different types of collaborations and the different objectives and benefits of these collaborations
  • Learn how to assess the relevance of collaborations
  • Find a unique bank of ideas and inspirations to better leverage on collaborations in the future in your own organizations through a 360° analysis of best and worse practices
  • Open your minds to thinking about collaborations at the digital age in a different and innovative way

Who should attend?

  • Marketing and commercial executives working in the luxury and premium industry
  • Brand owners or CEO’s, middle and senior marketing and business development managers
  • Brand managers and commercial directors 

For more information, please contact us at execedasia@essec.edu

Latest News

ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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