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MSc in Marketing Management and Digital

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Program

About the Program

Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.

We also see a growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences. Part of this growing sophistication resulted in an increased appetite for luxury in Asia.

The concept of luxury has also evolved. No longer is the definition of luxury linked to the more traditional idea of conspicuous consumption. Now luxury is replaced by an emphasis on quality, authenticity and uniqueness. Luxury marketing has always been about experiences, a marketer trained in luxury marketing offer a unique competence in experience marketing.

To gear up for this brand-new group of consumers, it is not surprising that the most sought-after skills in the recent year for a marketer has to do with digital and experience marketing. It is with this aim in mind that we developed the MSc in Marketing Management and Digital.

With a special emphasis in digital and luxury marketing, we aim to equip our students with the skills set, knowledge and experiences to thrive as a modern marketer. There is great synergy among digital and luxury marketing given that luxury brands are increasingly using digital media to court and engage consumers.

Curriculum

Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in marketing or digital marketing field in various industries.

The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.

Build a strong foundation in management, marketing and digital

MSc in Marketing and Digital Curriculum 2019

International study trip 

We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.

Companies that participated in our study trips:

  • Capgemini

  • Dormeuil

  • Firmenich

  • Ford Motor Company

  • Gucci

  • L’oreal

  • Remy Cointreau

  • Shanghai Tang

Read: Masters Study Trip to Shanghai by Devika Kulkarni, MSc in Marketing Management and Digital Student Ambassador 2018

Internship and Professional Thesis 

You will be able to apply the knowledge and skillsets you have picked up and built on during the program through a 4 to 6-month internship. You are also required to complete a professional thesis based on your internship.

Faculty

 

Prof. Tuck S. (Jonah) CHUNG
Academic Director, MSc in Marketing Management and Digital program
Associate Professor, Marketing Department
Prof. Sonja PROKOPEC
Associate Professor, Marketing Department

 

Our professors are known for their academic excellence, global frame of mind and outstanding teaching methods.

In fact, our professors from the Department of Marketing at ESSEC regularly conduct research on topics including business strategy, consumer behavior and marketing decision support. They have also been published in some of the most highly regarded academic journals, including the Journal of Marketing, Journal of Marketing Research; Marketing Science; Journal of Consumer Research.

In addition to our full-time faculty, you can look forward to learning from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience and networks.

 

Find out more

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Upcoming events

  • Oct 14
    Meet us in Turin | QS Tour

    Study in France and/or Singapore! Meet Monique Merizio and discover ESSEC Master programs.

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  • Oct 15
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  • Oct 17
    Specialised Masters Coffee Chat and Consultation - Jakarta, Indonesia

    Meet our program advisor in Hanoi

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  • Oct 28
    Meet us in Shanghai | ACCESS Masters Tour

    Study in France or Singapore! Meet Lina Tian and discover ESSEC Master programs.

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  • Nov 02
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  • Nov 07
    Specialised Masters Coffee Chat and Consultation - Bangkok, Thailand

    Meet our program advisor in Bangkok this November!

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  • Nov 09
    Meet us in Bangkok | QS Tour

    Study in France and/or Singapore! Meet Sonya Lau and discover ESSEC Master programs.

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  • Nov 12
    Meet us in Singapore | QS Tour

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  • Nov 14
    Specialised Masters Coffee Chat and Consultation - Kuala Lumpur, Malaysia

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  • Nov 19
    Specialised Masters Coffee Chat and Consultation - Manila, The Philippines

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    18:00 | Makati Shangri-la, Manila Sign up
  • Nov 30
    Meet us in Mumbai | QS Tour

    Study in France and/or Singapore! Meet Annegret Schulz and discover ESSEC Master programs.

    12:00 | Mumbai, India Sign up
  • Dec 02
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    14:00 | Pune, India Sign up
  • Dec 06
    Meet us in Hyderabad | QS Tour

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  • Dec 08
    Meet us in Bangalore | QS Tour

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    12:00 | Bangalore Sign up
  • Jan 18
    Journée portes ouvertes le 18 janvier 2020 !

    Venez vivre l'expérience ESSEC

    09:30 | Cergy-Pontoise Campus Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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