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MSc in Marketing Management and Digital

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Program

About the Program

The MSc in Marketing Management and Digital aims to deliver specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company.

Beyond essential marketing fundamentals (toolbox, analysis and process), the program focuses on managerial and digital dimensions to help you understand and master the digital revolution in marketing, sales and communication.

The program is intended for students who want to acquire new skills or to develop existing skills in Marketing. Students will receive sound training on the fundamentals of managing marketing functions in a world marked by digital transformation, and acquire in-depth marketing training applied to sectors of activity in both the B2B and B2C spaces across industries.

Curriculum

Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in marketing or digital marketing field in various industries.

The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.

Common Core in Management, Marketing and Digital

Modules in Management include: Team Building and Leadership, Management and Society, Contemporary Economic Issues, Financial Accounting for Managers, Negotiation for Managers and Strategic Management

Modules in Marketing and Digital include: Marketing Analytics, New Product Development, and Marketing and Sales Relationships.

Digital and Luxury Modules

Covers: Social Media Marketing, Inbound Marketing, and Mobile Marketing, Fundamentals of Luxury Brand Management, The Art of Luxury Service in the Digital Age, and Innovation and Disruption in the Luxury Industry

International study trip 

We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.

Companies that participated in our Shanghai study trip in March 2018:

  • Capgemini

  • Dormeuil

  • Firmenich

  • Ford Motor Company

  • Gucci

  • L’oreal

  • Remy Cointreau

  • Shanghai Tang

Read: Masters Study Trip to Shanghai by Devika Kulkarni, MSc in Marketing Management and Digital Student Ambassador 2018

Internship or Academic dissertation 

You will be able to apply the knowledge and skillsets you have picked up and built on during the program through a 4 to 6-month internship. 

Alternatively, if you are interested in market research, you can also choose to complete a research paper based on an independent research project on a digital marketing or marketing issue you have identified. The original research project will be conducted under the supervision of a professor in the marketing department of ESSEC.

Faculty

The faculty members at ESSEC Business School are best characterized by their academic excellence, a global frame of mind and original and outstanding teaching.

Professors from the Department of Marketing at ESSEC conduct research on topics including business strategy, consumer behavior and marketing decision support. They have also published in some of the most highly-regarded academic journals, including Journal of Marketing, Journal of Marketing Research; Marketing Science; Journal of Consumer Research.

In addition, you will get to learn from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience and network. 

Find out more

Download the brochure

Get in touch with our students

Jin-Lin, current student, will be more than happy to answer your questions.
Jin-Lin Yang
Contact Jin-Lin

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Upcoming events

  • Dec 11
    Virtually Versailles Conference: Heritage & Innovation

    Keynote conferences as a part of the Virtually Versailles exploration. Facilitated by Professor Xavier Pavie and Guest speaker Chris Chong (Managing Director, Capitaland)

    17:30 | ION Orchard Sign up
  • Dec 12
    VIT Vellore Education Fair | India

    Come and speak with Annegret Schulz. She will be happy to guide you with your study plans for ESSEC France or ESSEC Asia-Pacific. To know more about it ...

    10:00 Sign up
  • Jan 12
    Viral Marketing Campaign: What Makes It Work? MasterClass

    Come experience a typical lecture under ESSEC's MSc in Marketing Management and Digital in this master class. You will also hear from Campus France the merits of choosing ...

    13:30 | Thailand, Bangkok Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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