About the Program
The MSc in Marketing Management and Digital aims to deliver a specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company. Beyond the essential marketing fundamentals (toolbox, analysis and process), the program lays strong emphasis on the managerial and digital dimensions in order to understand and master the digital revolution in marketing, sales and communication, etc.
The program is intended for students who want to acquire new skills or to develop existing skills in Marketing. Students will receive sound training on the fundamentals of managing the marketing function in a world marked by digital transformation, and acquire in-depth marketing training applied to a specific sector or field of activity through different majors.
You will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices, enabling you to succeed in the marketing trades, to access management functions in marketing or digital marketing field, across all sectors of activity
The program will also focus on social and ethical dimensions in marketing issues, equipping you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to accompany the managerial and digital transformation of companies.
Common Core in Management, Marketing and Digital
Modules in Management include: Team Building and Leadership, Management and Society, Contemporary Economic Issues, Financial Accounting for Managers, and Negotiation for Managers
Modules in marketing and digital include: Consumer Behavior in Asia, Digital Marketing / e-business in Asia, Marketing of Innovation, Marketing Analytics, Strategy and Brand Capital, New Product Development, and Marketing and Entrepreneurship.
> Digital Marketing Major
Modules include: Social Media Marketing, Inbound Marketing, and Mobile Marketing
> Luxury Brand Management Major
Modules include: Fundamentals of Luxury Brand Management, The Art of Luxury Service in the Digital Age, and Innovation and Disruption in the Luxury Industry
International study trip
A study trip is included in the program and is the perfect opportunity for you to meet with companies and professionals based in the chosen city. Depending on the destination, which changes each year, you will be able to discover a wide range of sectors and delve into local issues.
Read: Masters Study Trip to Shanghai by Devika Kulkarni, MSc in Marketing Management and Digital Student Ambassador 2018
Internship or Academic dissertation
You will be able to apply the knowledge and skillsets you have picked up and built on during the program through an internship.
Alternatively, if you are interested in market research, you can also choose to complete a research paper based on an independent research project on a digital marketing or marketing issue you have identified. The original research project will be conducted under the supervision of a professor in the marketing department of ESSEC.
The faculty members at ESSEC Business School are best characterized by their academic excellence, a global frame of mind and original and outstanding teaching.
Professors from the Department of Marketing at ESSEC conduct research on topics including business strategy, consumer behavior and marketing decision support. They have also published in some of the most highly-regarded academic journals, including the Journal of the American Statistical Association, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychology & Marketing and International Sports Marketing.
In addition to the full-time faculty, you will get to learn from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience and network.