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MSc in Marketing Management and Digital

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Program

About the Program

The MSc in Marketing Management and Digital aims to deliver a specialized training in marketing techniques and methodologies of marketing focused on the Asian market – knowledge of marketing survey and strategic analysis tools, mastering of the various aspects of operational marketing, capacity to implement, plan and budget the various marketing actions required in a company. Beyond the essential marketing fundamentals (toolbox, analysis and process), the program lays strong emphasis on the managerial and digital dimensions in order to understand and master the digital revolution in marketing, sales and communication, etc. 

The program is intended for students who want to acquire new skills or to develop existing skills in Marketing. Students will receive sound training on the fundamentals of managing the marketing function in a world marked by digital transformation, and acquire in-depth marketing training applied to a specific sector or field of activity through different majors.

Curriculum

You will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices, enabling you to succeed in the marketing trades, to access management functions in marketing or digital marketing field, across all sectors of activity

The program will also focus on social and ethical dimensions in marketing issues, equipping you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to accompany the managerial and digital transformation of companies.

Common Core in Management, Marketing and Digital

Modules in Management  include: Team Building and Leadership, Management and Society, Contemporary Economic Issues, Financial Accounting for Managers, and Negotiation for Managers

Modules in marketing and digital include: Consumer Behavior in Asia, Digital Marketing / e-business in Asia, Marketing of Innovation, Marketing Analytics, Strategy and Brand Capital, New Product Development, and Marketing and Entrepreneurship.

Majors

> Digital Marketing Major

Modules include: Social Media Marketing, Inbound Marketing, and Mobile Marketing

> Luxury Brand Management Major

Modules include: Fundamentals of Luxury Brand Management, The Art of Luxury Service in the Digital Age, and Innovation and Disruption in the Luxury Industry

International study trip 

A study trip is included in the program and is the perfect opportunity for you to meet with companies and professionals based in the chosen city. Depending on the destination, which changes each year, you will be able to discover a wide range of sectors and delve into local issues.

Read: Masters Study Trip to Shanghai by Devika Kulkarni, MSc in Marketing Management and Digital Student Ambassador 2018

Internship or Academic dissertation 

You will be able to apply the knowledge and skillsets you have picked up and built on during the program through an internship. 

Alternatively, if you are interested in market research, you can also choose to complete a research paper based on an independent research project on a digital marketing or marketing issue you have identified. The original research project will be conducted under the supervision of a professor in the marketing department of ESSEC.

Faculty

The faculty members at ESSEC Business School are best characterized by their academic excellence, a global frame of mind and original and outstanding teaching.

Professors from the Department of Marketing at ESSEC conduct research on topics including business strategy, consumer behavior and marketing decision support. They have also published in some of the most highly-regarded academic journals, including the Journal of the American Statistical Association, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Psychology & Marketing and International Sports Marketing.

In addition to the full-time faculty, you will get to learn from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience and network. 

ESSEC Talk

Get in touch with a student

Devika Kulkarni

Devika, current student, will be more than happy to answer your questions
Contact Devika

Upcoming events

  • Sep 24
    QS Masters | World Grad School Tour | Beirut

    ESSEC Representative Monique Merizio will be happy to discuss your further studies in France.

    15:30 | Beirut, Lebanon Sign up
  • Sep 29
    Choose France Tour | Campus France | Mumbai

    ESSEC Representatives Annegret Schulz and Doljit Pangging will be present to guide you with your further education plans in France. Register now.

    00:00 Mumbai, India Sign up
  • Sep 30
    Choose France Tour | Campus France | Ahmedabad

    ESSEC Representatives Annegret Schulz and Doljit Pangging will be happy to discuss your study plan for France. Register now.

    00:00 Ahmedabad Sign up
  • Oct 02
    QS Masters | Connect 1-to-1 | Moscow

    Meet with Joëlle Harris. Ask her all about studying at ESSEC France or at ESSEC Asia-Pacific. Register now!

    12:00 | Moscow Sign up
  • Oct 02
    QS Masters | World Grad School Tour | Moscow

    Meet with Joëlle Harris. Ask her all about studying in ESSEC France or ESSEC Asia-Pacific. Register now!

    14:30 | Moscow, Russia Sign up
  • Oct 03
    Choose France Tour | Campus France | Kolkata

    ESSEC Representatives Annegret Schulz and Doljit Pangging will be happy to discuss your study plan for France. Register now!

    00:00 Kolkata, India Sign up
  • Oct 04
    QS Masters | Connect 1-to-1 | St. Petersburg

    Meet with Joëlle Harris. Ask her all about studying at ESSEC France or at ESSEC Asia-Pacific. Register now!

    12:00 | St. Petersburg Sign up
  • Oct 04
    QS Masters | World Grad School Tour | St. Petersburg

    Meet with Joëlle Harris. Ask her all about studying at ESSEC France or ESSEC Asia-Pacific. Register now!

    14:30 | St. Petersburg Sign up
  • Oct 06
    QS Masters | Connect 1-to-1 | London

    Come and speak with Monique Merizio. She will be happy to guide you with your study plans for ESSEC France or ESSEC Asia-Pacific.

    10:00 | London, United Kingdom Sign up
  • Oct 06
    QS Masters | World Grad School Tour | London

    Come and meet with Monique Merizio. She will be happy to guide you with your study plans for ESSEC France or ESSEC Asia-Pacific.

    12:30 | London, United Kingdom Sign up
  • Oct 13
    QS Masters | World Grad School Tour | Paris

    Meet Ingrid Messialle and discuss your future professional project. Register now!

    12:30 | Paris, France Sign up
  • Oct 16
    QS Masters | Connect 1-to-1 | Milan

    Meet Monique Merizio and discuss with her what ESSEC has on offer for you. Register now!

    13:00 | Milan, Italy Sign up
  • Oct 16
    QS Masters | World Grad School Tour | Milan

    Meet Monique Merizio and discuss with her what ESSEC has on offer for you. Register now!

    14:30 | Milan, Italy Sign up
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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