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Frédéric Oble
Teaching Professor, Marketing Department

Photo de Frédéric Oble
Curriculum Vitae (pdf)
General Information Research Areas Publications Teaching Other Activities
Education
Doctorat 3ème cycle en Génie des Systèmes Industriels.
Diplôme d'Ingénieur en "Génie des Systèmes Industriels"
U.F.R. G.S.I. - Institut National Polytechnique de Lorraine - Nancy.
Diplôme d'Etudes Approfondies (D.E.A.) en Gestion Industrielle
U.F.R. G.S.I. - Institut National Polytechnique de Lorraine - Nancy.
Diplôme d'Ingénieur Agronome
Ecole Nationale Supérieure d'Agronomie et des Industries Alimentaires - Nancy.
Research Areas
Areas
Agri-food marketing, food consumption, consumer behavior, retailing and eating out, market surveys, analysis of survey data, projection methods.


Academic Publications
Articles
  "Une typologie des attitudes vis-à-vis du risque alimentaire" (J. Loisel), Revue Française du Marketing, Jan 2002, Issue 183-184


Chapters
  L'environnement marketing / Les études marketing / La segmentation, le ciblage et le positionnement. In: Principes de Marketing (with E. Le Nagard, R. Butori, D. Dion). Pearson. 2016
  La restauration hors foyer, une opportunité pour les IAA. In: Le panorama économique de la RHF (with E. Le Roy). : Editions Agra-alimentaire/ IGIA, 1993


Professional Publications
Books
  Le marché des nutraceutiques : concurrence et analyse stratégique. (with C. Bennour). Paris (France)  : XERFI, 2002
  Une typologie des attitudes vis-à-vis du risque alimentaire. (with JP. Loisiel, C. Simonet). Paris (France)  : CREDOC, 2001


Other Publications
Articles published in conference proceedings
  "Attitudes towards foods and acceptance of functional foods: A comparison of French, American and French canadian consumers", With J. Labrecque, J. Kolodinsky, M. Doyon. In : 2nd International Conference of the Institute for Research in Food and Health Marketing , 2nd International Conference of the Institute for Research in Food and Health Marketing (IREMAS). Paris (France) : IREMAS, 2005, p. 25-42


Press articles
  "Communiquer la qualité des produits de montagne". 07 Apr 1994
  "L'adaptation du linéaire boucherie - Réaction des consommateurs sur 4 concepts : naturalité, gastronomie, maturation, barquette recyclable". 01 Jan 1994
  "Communication et alimentation chez les Seniors". 01 Jan 1994
  "Les images du gras dans les stratégies commerciales des industries laitières". 01 Oct 1993
  "Value Added In New Dairy Products - A Prospective Approach For Cholesterol-Free Dairy Products". 01 Oct 1993
  "Approche prospective du marché des produits laitiers sans cholestérol". 01 Jul 1993



Affiliations and Academic Responsibilities
Member of the Association Française de Marketing (AFM), since 1992.
Member of the International Agribusiness Management Association (IAMA), since 1993.
Useful Links
Marketing
ESSEC's International Agri-food Management Institute
Contact
E-mail

ESSEC Business School
Av. Bernard Hirsch
B.P. 50105
95021 Cergy Pontoise Cedex
France

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