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Nicolas Glady
Professor, Marketing Department

Photo de Nicolas Glady
Curriculum Vitae (pdf)
General Information Research Areas Publications Other Activities
Education
Ph.D. in Applied Economics at Faculty of Business and Economics, K.U.Leuven (2006-2008)
Postgraduate in Management, Major in Finance at Solvay Business School, Université Libre de Bruxelles (2003-2005)
Master of Civil Engineering, Major in Informatics at Ecole Polytechnique, Université Libre de Bruxelles (1997-2002)
Biography
Nicolas Glady is doctor in econometrics, full professor at ESSEC Business School and the Accenture Strategic Business Analytics Chair holder. He teaches Marketing Management, Marketing Strategy and Big Data Analytics in the Master in Management (Grande Ecole), the PhD program and the Global MBA. His expertise covers the different aspects of Market Segmentation, Pricing, Customer Value Analysis, Network and Social Media Analysis, Big Data and the impact of Digital Transformations in general. His research work has been published in Management Science, the International Journal of Research in Marketing and the Journal of Service Research among others, and in managerial journals such as Harvard Business Review, the Huffington Post, Slate, etc. He has been advising companies of different sectors on these topics: bank and insurance, telecom, FMCG, distribution, pharmaceutics, and others. He has been identified as one of the best 40 under 40 B-school professors in the world by the journal Poets&Quants.
Research Areas
Areas
My research interests lie in data-based models to support marketing decisions. Current projects focus on the development of models for customer-base analysis, with a particular interest in Customer Lifetime Value, Share-of-Wallet and Churn prediction.


Scientific Activities
Conference Presentations
  "Predicting Customer Wallet", (with C. Croux). Marketing Science Conference, INFORMS , Vancouver, Canada, 12 Jun 2008
  "Predicting Customer Wallet", (with C. Croux). EMAC - European Marketing Academy Conference , University of Brighton, Brighton, United Kingdoms, 27 May 2008
  "A Modified Pareto/NBD Approach for Predicting Customer Lifetime Value", (with B. Baesens, C. Croux). Statistics for Data Mining , IASC, Aveiro, Portugal, 30 Aug 2007
  "Une Approche Nouvelle du Modèle Pareto/NBD", (with B. Baesens, C. Croux). 39èmes Journées de Statistique , JDS2007, Angers, France, 11 Jun 2007
  "Churn Prediction Using Customer Lifetime Value: A Business Case in Retail Banking", (with C. Croux). 14th Annual Meeting of Belgian Statistical Society , BSS2006, Houffalize, Belgium, 11 Oct 2006

 

Sales and Management Association (SMA), Steenokkerzeel, Belgium; May 14th, 2009. Customer Valuation.
G.R.E.M.A.Q. Toulouse: Seminars of Statistics (GREMAQ), Toulouse, France; March 16th, 2009. Modeling Dependencies in the Customer Lifetime Value with Copulas.
The Datamining Garden - What is Datamining? Brussels, Belgium; September 25th, 2008. Knowledge Discovery in Data.
The Datamining Garden - Workshop on Finance (DMG_20071210), Brussels, Belgium; December 10th, 2007. Customer Lifetime Value Modeling.

Consulting & Other Activities
I have been working as a consultant, project manager and analyst in the industry since 2003. My areas of expertise are Business Analytics, Marketing Modeling and Customer Relationship Management.
Useful Links
Marketing
Personal Links
Website
Contact
E-mail

ESSEC Business School
Av. Bernard Hirsch
B.P. 50105
95021 Cergy Pontoise Cedex
France

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