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The ESSEC-Société Générale Chair of Media & Entertainment
Partenaires de la Chaire
The ESSEC Business SchoolThe ESSEC Business School

The ESSEC-Société Générale Chair of Media & Entertainment


As part of the ESSEC Development Campaign, the ESSEC-Société Générale Chair of Media & Entertainment was created in November 2005 and then welcomed its first class of students in January 2006. The project has received the support of a unique founding partner: Société Générale Corporate & Investment Banking. The bank has at its disposal a team of financing specialists who intervene at every stage of any project carried out by the Chair of Media & Entertainment.

Société Générale Corporate & Investment Banking offers active support for the development of specific skills and participates in the grooming of tomorrow’s business managers.

The Chair also has a press partner in the form of Le Figaro

The ESSEC-Société Général Chair of Media & Entertainment

Goals


The result of a partnership between ESSEC Business School and Société Générale, the Chair of Media & Entertainment is a research and teaching chair that brings together a team of ESSEC professors and professionals from the relevant sectors with the following goals:

• training high-potential, future managers in the various specificities and vocations of the sector

• developing research so as to analyze the fundamentals of the sector, reflect upon the various issues in question, and forecast trends.

The aim is also to set up a think tank, engaging in open consideration and anticipation of the various stakes of a sector where the worlds of culture, economics and politics merge.
The Chair of Media & Entertainment is aimed at ESSEC MBA students wishing to pursue a career in the media and cultural industries.

Activities: Teaching


Every year, the Chair of Media & Entertainment can incorporate up to 20 ESSEC MBA and/or Specialized Master’s students who are especially interested in a career in the media or within the cultural industries.
The Media & Entertainment Chair course is part of the ESSEC MBA program, and covers five components:

• a selection of mandatory courses from the ESSEC MBA program

• a selection of optional courses from the ESSEC MBA program

• one Chair seminar

• one research project

• one or two work placements in the sector, covering a minimum of 6 months in total

Activities: Research


Research is an essential component of the Media & Entertainment Chair. It comprises applied research into a number of the sector’s determining factors, as well as fundamental academic research guided by a structured research question spanning several years, involving professors, doctoral students and research and development associates.
Its main objectives are to:

• develop monitoring and observation activities;

• develop research for analyzing the fundamentals of the sector, reflecting on problematic areas and anticipating trends.

Activities: Professional Seminar


Approximately ten conferences with professional representatives from the worlds of television, the press, publishing, and cinema (amongst others) are organized. Each one lasts 1 ½ hours and opens with a presentation by the guest speaker on his or her company, the choices made, professional life within, the stakes of the sector, and the speaker’s motivation.

This is followed by a question-answer session with the students. Conferences may take place at the guest speaker’s place of work, offering the possibility of a tour of the company in question.

Achievements: the Chair visits Cannes


A business trip to Cannes was organized in conjunction with the 2006 Cannes Film Festival, May 19-22. Student activities were divided up as follows:

• Morning: meeting with professionals from various sectors (producers, agents, distributors, financial directors)

• Afternoon: access to screening rooms and the legendary stairway

• Evening: participation in invitation-only evening events
The ESSEC Business School

Son fonctionnement


Serge Hayat, Head of Development of the Chair
Serge Hayat is in charge of development at the Chair, teaches the Media Economics course, organizes the professional seminars and students’ course programs, and supervises some research subjects.

Marc Demange, Research Coordinator
Marc Demange coordinates the research undertaken at the Chair, and is in charge of the fundamental research into new audience measurements.

Steering Committee
A steering committee convenes on a bi-annual basis in order to take stock of all Chair activities. Represented within the committee are Société Générale (founding partner of the Chair), ESSEC Senior Management, and the Heads of the Chair (Serge Hayat and Marc Demange). The Honorary President is Vincent Grimond, who is also the patron of the first class of students.