MasterCard & ESSEC Business School are pleased to offer this unique executive program in Luxury Brand Management in Asia-Pacific.

For the 2008 intakes, MasterCard is offering 15 scholarships for each session (to cover the program fees) to the best candidates.

Duration: 4 days

A letter of recommendation from current employer

An up-to-date resume

Program fees: S$ 5,600

(travel, accommodation and living expenses not included)

Session 1: April 11 to 14, 2008.

Location: ESSEC Business School in Singapore (ESSEC Singapore Campus)

Application deadline: March 14, 2008

Session 2: August 22 to 25, 2008.

Location: MasterCard Worldwide Hong Kong office, Dah Sing Financial Center,

Application deadline: June 30, 2008

 For any information about the program, please contact us.

 Download the program

The main objective of this 4-day program is to provide participants with both theoretical and practical up-to-date knowledge on luxury brand management from experts in their fields.

The courses include business case discussions and debates among participants and professors.

Simon NYECK, ESSEC Business School  view his profile

Michel PHAN, ESSEC Business School  view his profile

Pierre Xiao LU, Fudan University School of Management  view his profile

“Asia is such a diverse and dynamic market that it is of critical importance for a manager dealing with luxury brands to constantly keep an eye on the socio-economic trends which allow to understand the evolution of our customer base in order to cater to their needs and aspirations. In this respect, attending a luxury course by the most prestigious school in this field with a specific focus on Asia is a unique opportunity to increase your knowledge of Asia and fine tune your tools for a successful business.”

“I joined the MasterCard-ESSEC Luxury Brand Management Executive Program to enrich my business knowledge beyond my day–to-day job; to understand the trends, practices and strategy of my competitors. In today’s changing working environment, it is a necessity to constantly re-evaluate ourselves and our environment.”

“I would like to thank you in regards to the opportunity to participate to the MasterCard-ESSEC program which I found very interesting. The program is a good initiative and contains many beneficial details. I also enjoyed the participants interaction as everyone contributed with their own experience.”

“There were a lot of real case studies that helped us understand the market, the competitors, and to apply the theory and practices learnt during these four days. The atmosphere was very relaxed and created good interaction amongst all classmates in the sharing of experiences and innovative ideas.”

"Excellent session on defining luxury and changing dynamics of luxury business. Excellent session on services. Very relevant to me and to the challenges I face managing my business.”

“It’s great to learn models to develop and manage a brand. I will love to apply these to mass market. It’s also wonderful to know stories about the world of luxury brands.”