Why they joined the program…
Andrea Bonardi, Managing Director of La Perla Asia, Singapore
“Asia is such a diverse and dynamic market that it is of critical importance for a manager dealing with luxury brands to constantly keep an eye on the socio-economic trends which allow to understand the evolution of our customer base in order to cater to their needs and aspirations. In this respect, attending a luxury course by the most prestigious school in this field with a specific focus on Asia is a unique opportunity to increase your knowledge of Asia and fine tune your tools for a successful business.”
Louis Ferla, Managing Director, Cartier, Taiwan
“I joined the MasterCard-ESSEC Luxury Brand Management Executive Program to enrich my business knowledge beyond my day–to-day job; to understand the trends, practices and strategy of my competitors. In today’s changing working environment, it is a necessity to constantly re-evaluate ourselves and our environment.”
Michelle Lam, Division General Manager (Kenzo Parfums and Paul & Joe Beaute), Pacifique Agencies (Far East)
“I am an ESSEC alumna but ESSEC's luxury brand management program that has gained so much recognition was not started yet when I was at ESSEC. This MasterCard-ESSEC executive program on luxury brand management is therefore a good opportunity for me to enrich my work experience with new insights in this domain.”
What they liked in the program…
Kamila Elliott, Marketing & Sales Director, Coty Prestige South East Asia
“I felt very privileged being one of the few recipients of the MasterCard scholarship. The spirit of luxury was felt just from reading the list of participants! My involvement in this course provided a great opportunity for me to update my knowledge of Asia’s luxury business and at the same time to view it from a new perspective. The integration of various luxury industries allowed us to learn more from each other and to improve our understanding of different brand models. I thoroughly enjoyed the internal discussions and lectures presented by Simon Nyeck, Pierre Lu and Michel Phan. All three professors spoke with a passion and enthusiasm that was truly inspiring. I would like to thank MasterCard and ESSEC for giving me this opportunity.”
Christopher Kilaniotis, Managing Director, Cartier, Singapore
“I would like to thank you in regards to the opportunity to participate to the MasterCard-ESSEC program which I found very interesting. The program is a good initiative and contains many beneficial details. I also enjoyed the participants interaction as everyone contributed with their own experience.”
Patsy Chan, Chief Operating Officer, Richemont Asia Pacific, Taiwan
“There were a lot of real case studies that helped us understand the market, the competitors, and to apply the theory and practices learnt during these four days. The atmosphere was very relaxed and created good interaction amongst all classmates in the sharing of experiences and innovative ideas.”
Alessandro Raniolo, Managing Director, Ermenegildo Zegna, Singapore
"Excellent session on defining luxury and changing dynamics of luxury business. Excellent session on services. Very relevant to me and to the challenges I face managing my business.”
Brian Chou, Vice president, Head of Strategic Marketing Department, Taishin International Bank, Taiwan
“It’s great to learn models to develop and manage a brand. I will love to apply these to mass market. It’s also wonderful to know stories about the world of luxury brands.”
Allwyn Drego, General Manager, Taj Exotica, Goa
“What we discover is that if you don’t have good people in your stores or boutiques, you could lose clients, exactly like the way hotels lose clients because of flaws in the service delivery system. At the end of the day it’s all about people, processes and having your standards right.”
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