Why they joined the program…
Andrea Bonardi, Managing Director of La Perla Asia, Singapore
“Asia is such a diverse and dynamic market that it is of critical importance for a manager dealing with luxury brands to constantly keep an eye on the socio-economic trends which allow to understand the evolution of our customer base in order to cater to their needs and aspirations. In this respect, attending a luxury course by the most prestigious school in this field with a specific focus on Asia is a unique opportunity to increase your knowledge of Asia and fine tune your tools for a successful business.”
Louis Ferla, Managing Director, Cartier, Taiwan
“I joined the MasterCard-ESSEC Luxury Brand Management Executive Program to enrich my business knowledge beyond my day–to-day job; to understand the trends, practices and strategy of my competitors. In today’s changing working environment, it is a necessity to constantly re-evaluate ourselves and our environment.”
What they liked in the program…
Christopher Kilaniotis, Managing Director, Cartier, Singapore
“I would like to thank you in regards to the opportunity to participate to the MasterCard-ESSEC program which I found very interesting. The program is a good initiative and contains many beneficial details. I also enjoyed the participants interaction as everyone contributed with their own experience.”
Patsy Chan, Chief Operating Officer, Richemont Asia Pacific, Taiwan
“There were a lot of real case studies that helped us understand the market, the competitors, and to apply the theory and practices learnt during these four days. The atmosphere was very relaxed and created good interaction amongst all classmates in the sharing of experiences and innovative ideas.”
Alessandro Raniolo, Managing Director, Ermenegildo Zegna, Singapore
"Excellent session on defining luxury and changing dynamics of luxury business. Excellent session on services. Very relevant to me and to the challenges I face managing my business.”
Brian Chou, Vice president, Head of Strategic Marketing Department, Taishin International Bank, Taiwan
“It’s great to learn models to develop and manage a brand. I will love to apply these to mass market. It’s also wonderful to know stories about the world of luxury brands.”