2030, Imagination, Creativity, Innovation

These are the major themes that define the content of the back-to-school seminar for the ESSEC students in the Master of Science in Management program.

A unique formula for a creative start to the school year under the guidance of the President of the communication agency of the year in 2011, Nicolas Bordas of TBWA. “Stay hungry, stay foolish,” Steve Jobs liked to say. Why encourage young graduates to cultivate this “seed of madness” that they carry within them? Above all, how do we exercise imagination and creativity?

The 500 Master of Science in Management students took on the challenge of responding to these questions across four focus areas: the manager, the business, the city, or the citizen of 2030. The 2012 Imagination Week Trophy was awarded to the group of 5 students who garnered the highest number of votes on their project "Business in 2030.

Back to news list