Education and research
The Marketing Department provides students in the different ESSEC programs with a general grounding in marketing as well as advanced courses in the various marketing fields, such as consumer behavior and market research. Students can also take specialized courses in different sectors through the department’s four Chairs.
Chairs and Institutes
Consumer Products Chair
The Consumer Products Chair, created in 1986, focuses on the production and distribution of consumer products for manufacturers and retailers.
Chair's website
LVMH Chair
The LVMH Chair, founded in January 1991 by ESSEC and LVMH Moët Hennessy - Louis Vuitton Group, is an educational and research program that specializes in luxury brand management.
Chair's website
International Sports Marketing Chair
The International Sports Marketing Chair is an educational and research program designed to meet the needs of an increasingly professionalized sector. Seminars, general and specialized courses, and a real-world approach (case studies involving partner companies) help students master the strategic and tactical uses of sports.
Chair's website
Sales and Marketing Strategy Chair
The Sales and Marketing Strategy Chair’s founding companies, which produce consumer, industrial or technical goods, help students seeking a career in sales to enhance their skills as negotiators and organizers.
Chair's website