Marketing strategy for consumer products, retailing, consumerism and marketing policy, business logistics. Development and use of management simulations for educational purposes.
In charge for ESSEC of the Danone marketing school (executive development programs in marketing for the marketing managers and group managers of the Danone group, i.e. some fifty European subsidiaries of the largest French food company), 1986 to 1994.
Other Teaching Activities
Extensive teaching in executive programs in France and abroad aimed at French and foreign executives (special programs with Algerian, Canadian, Japanese, Korean, Nigerian and Russian managers), including heading a cooperation program with Algeria from 1974 to 1982, and some teaching in Syria and South Korea. Also taught in the Executive Program for European Managers with Columbia University, in the European program of the Extension MBA and in the Institute for International Management held at Bûrgenstock, Switzerland by Northwestern University.
Developed a European simulation (Eurosim) in association with several European universities (Aix-Marseille II, IAE Aix-Marseille III, Bocconi in Milan, London Business School, University of Liege), 1992 to 1995.
Developed a mass market business simulation (co-author: R. Gambini) based on a major cosmetics line by L'Oreal.
Consumer products: BSN/Danone (food products), Petit Bateau (children's clothing).
Distribution and Retailing: Cora hypermarkets, American Hospital Supplies.
Service industries: Banque Rothschild, PLM Hotel chain, Pierre et Loisirs (time share ownership resorts), EDF/GDF (utilities), Versailles Chamber of Commerce and Industry, La Poste.
Industrial products: Télémécanique (switches and relays), Prochal (speciality chemicals, then a joint subsidiary of Rhône Poulenc and Ciba Geigy), Raychem.
Education: Ecole Supérieure de Commerce de Marseille Provence, Ecole des Hautes Etudes Commerciales du Nord.
Information request
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