Faculty & Research StaffProfessor Profiles

Mobilizing a dedicated team of scholars

"ESSEC’s dynamism draws its greatest strength from a faculty capable of combining the richness of its European heritage with the complexity of a global world."
Vincenzo Esposito-Vinzi, Dean for Faculty and Faculty Affairs

Because education excellence depends on quality educators, ESSEC strives to recruit dedicated, highly qualified professors. The three assets that best characterize ESSEC faculty are academic excellence, a global frame of mind an original and outstanding pedagogy. On this page, you will find profiles for all of our professors and other research staff.


Dominique Xardel
Professor, Marketing Department
Directeur du Développement Extérieur

Photo de Dominique Xardel
Curriculum Vitae (pdf)
General Information Publications Other Activities
Education
Doctorat, Université Paris IX - Dauphine.
Academic Publications
Books
  Consumer Behavior. (with M. Raju).  : Vikas, 2004
  Cybermarketing.  : SDX Publishing, 1998
  Le commerce électronique. (with P. Reboul).  : Eyrolles, 1997
  Le Marketing direct.  : PUF, 1996
  Megabases, le marketing du toucher juste.. (with H. Pointillard).  : Village Mondial, 1996
  The Direct Selling Revolution.  : Blackwell, 1994
  Au-delà des cultures. (with R. Moran). Paris (France)  : InterEditions, 1994
  Marketing et réseaux d'entreprises. (with G. Cestre). Paris (France)  : PUF, 1993
  Management Interculturel, Modes et Modèles. (with F. Gauther). Paris (France)  : Economica, 1993
  La Vente. 3rd edition.  : PUF, 1991
  Leaders sans frontières : le défi des différences. (with F. Gauthey, I. Ratiu, I. Rodgers).  : Ediscience international, 1989
  Stratégie en Marketing Direct. Montigny-le-Bretonneux : McGraw-Hill, 1989
  La distribution. (with J. Tarondeau). 2d edition. Paris (France)  : PUF, 1988
  Le Marketing Direct en France : pratique du marketing direct : vente par correspondance, vente par téléphone, vente à domicile. (with B. Manuel). Paris : Dalloz, 1988
  Service compris : les clients heureux font les entreprises gagnantes. (with P. Bloch, R. Hababou). Paris (France)  : L'Expansion, Hachette,, 1986


Articles
  "Marketing Management International Perspective" (M. Raju), null, Jan 2005
  "Direct Marketing and Direct Selling: In Search of Synergies" (D. Xardel), DMA-DMEF, Jan 1997
  "Challenges and Pitfalls for Direct Mail Across Borders" (D. Xardel), The Journal of Direct Marketing, Jul 1996
  "Catalogs and Direct Selling Organizations" (D. Xardel), DMA-DMEF, Jan 1996
  "Interrelation Logistique et Marketing dans les entreprises de Marketing Direct" (D. Xardel), IHEL, Jan 1996
  "Strategies for European Catalogs" (D. Xardel), The Journal of Direct Marketing, Jul 1994
  "Harvard mode d'emploi" (D. Xardel), Revue Française de Gestion, Jul 1994
  "French in Business Thought and Literature" (D. Xardel), The International Executive, Jan 1994
  "Au coeur de la Harvard Business School" (D. Xardel), Revue Française de Gestion, Jul 1993
  "Le client est l'avenir de l'entreprise" (D. Xardel), Expansion Management Review, Jun 1986, Issue 41
  "Business schools : le temps des interrogations" (D. Xardel), Revue Française de Gestion, Mar 1986, Issue 56 et 57


Other Publications
Press articles
  "Donner le réflexe interculturel". Le Monde, 01 May 1991



Professional Experience
Academic Director, Master of Science in Marketing Management (M.S.M.M), GROUPE ESSEC, 1992-1998.
Director of International Affairs, MBA, GROUPE ESSEC, 1996 to 1998.
General Director, E.I.A., Marseille, 1988 to 1992.
Member, Editorial Board, The International Executive, 1992 to 1998.
Member, Editorial Board, The Journal of Direct Marketing, 1990 to 1998.
President, Association Européenne du Management Interculturel (AEMI), 1989-1991.
Useful Links
Marketing
Contact
E-mail

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