Education
Research Areas
Areas
My research interests lie in data-based models to support marketing decisions. Current projects focus on the development of models for customer-base analysis, with a particular interest in Customer Lifetime Value, Share-of-Wallet and Churn prediction.
Academic Publications
Articles
"Modeling Purchasing Behavior With Sudden 'Death': A Flexible Customer Lifetime Model" (A. Bemmaor, N. Glady), Management Science
"Modeling Churn Using Customer Lifetime Value" (N. Glady, B. Baesens, C. Croux), European Journal of Operational Research, Aug 2009, Vol. 197, Issue 1, p. 402‑411
"A Modified Pareto/NBD Approach for Predicting Customer Lifetime Value" (N. Glady, B. Baesens, C. Croux), Expert Systems with Applications, Mar 2009, Vol. 36, Issue 2, p. 2062‑2071
"Predicting Customer Wallet without Survey Data" (N. Glady, C. Croux), Journal of Services Research (The), Feb 2009, Vol. 11, Issue 3, p. 219‑231
Scientific Activities
Conference Presentations
"Predicting Customer Wallet", (with C. Croux). Marketing Science Conference, INFORMS , Vancouver, Canada, 12 Jun 2008
"Predicting Customer Wallet", (with C. Croux). EMAC - European Marketing Academy Conference , University of Brighton, Brighton, United Kingdoms, 27 May 2008
"A Modified Pareto/NBD Approach for Predicting Customer Lifetime Value", (with B. Baesens, C. Croux). Statistics for Data Mining , IASC, Aveiro, Portugal, 30 Aug 2007
"Une Approche Nouvelle du Modèle Pareto/NBD", (with B. Baesens, C. Croux). 39èmes Journées de Statistique , JDS2007, Angers, France, 11 Jun 2007
"Churn Prediction Using Customer Lifetime Value: A Business Case in Retail Banking", (with C. Croux). 14th Annual Meeting of Belgian Statistical Society , BSS2006, Houffalize, Belgium, 11 Oct 2006
Sales and Management Association ( SMA), Steenokkerzeel, Belgium; May 14th, 2009. Customer Valuation. G.R.E.M.A.Q. Toulouse: Seminars of Statistics ( GREMAQ), Toulouse, France; March 16th, 2009. Modeling Dependencies in the Customer Lifetime Value with Copulas. The Datamining Garden - What is Datamining? Brussels, Belgium; September 25th, 2008. Knowledge Discovery in Data. The Datamining Garden - Workshop on Finance ( DMG_20071210), Brussels, Belgium; December 10th, 2007. Customer Lifetime Value Modeling.Consulting & Other Activities
I have been working as a consultant, project manager and analyst in the industry since 2003. My areas of expertise are Business Analytics, Marketing Modeling and Customer Relationship Management.
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Useful Links
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Marketing
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Personal Links
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Website
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Contact
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E-mail
ESSEC Business School Av. Bernard Hirsch B.P. 50105 95021 Cergy Pontoise Cedex France
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