Sonja Prokopec

Assistant Professor, Marketing Department

Ph.D. in Marketing - University of Houston

Master of Business Administration (MBA) - University of Central Florida

Bachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}

Consumer Decision Marketing

Mental Accounting

Self-Regulation

Dark side of Consumer Behavior

Compulsive Buying
 

"Beating back that triple-chocolate cake: Mental Budgets as Instruments of Self-Regulation" with Partha Krishnamurthy (2nd Revision for JCR)

"Mental Budgets as Instruments of Self-Regulation under Cognitive Load" (in preparation for submition to JPSP)

Consumer Behavior

International Marketing

Presidential Scholarship - University of Houston

Doctoral Fellowship-University of Houston

UCF Graduate Merit Fellowship

UCF Alumni Trust International Student Scholarship

UCF Founder's Scholar award (awarded to top 1 % of students)

UCF Golden Medallion for Outstanding Academic Achivement

Scholar-Athlete All American 2000, 2001


National Student-Athlete of the Year 2001

American Marketing Association (AMA)
Advances for Consumer Research (ACR)

Avid Tennis player: played for UCF varsity tennis team (NCAA Division I) for 4 years on a full athletic scholarship; member of the winning team of 4 TAAC championships, best team ranking (#39) in the history of UCF; best individual ranking: #74 in singles and #49 in doubles.