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Education
Ph.D. in Marketing - University of Houston
Master of Business Administration (MBA) - University of Central Florida Bachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda} Research Areas
Areas
Consumer Decision Marketing Mental Accounting Self-Regulation Dark side of Consumer Behavior Compulsive Buying
On-going Projects
"Beating back that triple-chocolate cake: Mental Budgets as Instruments of Self-Regulation" with Partha Krishnamurthy (2nd Revision for JCR) "Mental Budgets as Instruments of Self-Regulation under Cognitive Load" (in preparation for submition to JPSP) Academic Publications
Articles
"IF YOU BUILD IT WILL THEY COME? - AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTIONS AND STRATEGY IN VIRTUAL WORLDS" (S. Prokopec, L. Goel).. Electronic Commerce Research Journal
Awards and Distinctions
Presidential Scholarship - University of Houston Doctoral Fellowship-University of Houston UCF Graduate Merit Fellowship UCF Alumni Trust International Student Scholarship UCF Founder's Scholar award (awarded to top 1 % of students) UCF Golden Medallion for Outstanding Academic Achivement Scholar-Athlete All American 2000, 2001 National Student-Athlete of the Year 2001 Scientific Activities
Conference Presentations
"Marketing in Second Life: If you build it, will they come?", (with L. Goel). Winter AMA, Austin, TX, 20 févr. 2008
"Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", (with P. Krishnamurthy). ACR, Orlando, 30 sept. 2006
"Beating back that triple chocolate cake: Mental Budgets as instruments of self-regulation", (with P. Krishnamurthy). University of Houston Annual Doctoral Symposium, Houston, TX, 08 avr. 2006
Affiliations and Academic Responsibilities
American Marketing Association (AMA) Advances for Consumer Research (ACR) Consulting & Other Activities
Avid Tennis player: played for UCF varsity tennis team (NCAA Division I) for 4 years on a full athletic scholarship; member of the winning team of 4 TAAC championships, best team ranking (#39) in the history of UCF; best individual ranking: #74 in singles and #49 in doubles.
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