Education
Ph.D. in Marketing - University of Houston
Master of Business Administration (MBA) - University of Central Florida
Bachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}
Research Areas
Areas
Mental Budgeting
Self-Regulation
Hedonics and Luxury Branding Virtual Worlds and Implications for Marketing
On-going Projects
“Maximizing Donations with Individually Tailored Suggested Donation Amounts: A Model of Anchor Influence on Compliance and Generosity,” with Arnaud De Bruyn, Invited revision for the Journal of Marketing (JM) “Coram Populo: The effect of others in Virtual Worlds, “ with Lakshmi Goel and Iris Junglas, conditionally accepted at Journal of Computer-Mediated Communication
Academic Publications
Articles
"Resisting that triple-chocolate cake: Mental budgets and self-control" (P. Krishnamurthy, S. Prokopec), Journal of Consumer Research
"IF YOU BUILD IT WILL THEY COME? - AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTIONS AND STRATEGY IN VIRTUAL WORLDS" (S. Prokopec, L. Goel), Electronic Commerce Research Journal, Mar 2009
Chapters
An International Marketing Strategy Perspective on Islamic Marketing. In: Handbook of Islamic Marketing (with M. Kurdy). : Edward Elgar , Gillian Rice and Ozlem Sandikci. 2011
Other Publications
Articles published in conference proceedings
"The Social Aspects of Virtual Worlds: Implications for Marketing", With L. Goel. In : 2009 AMA Summer Marketing Educators' Conference Proceedings, 2009 AMA Summer Marketing Educators' Conference. : American Marketing Association, 2009
"The Impact of Anchors on Donors' Behavior: A Field Experiment", With A. De Bryun. In : 2009 ACR North American Conference Proceedings, Association of Consumer Research (ACR). : Association for Consumer Research, 2009
"The "socialness" of Virtual Worlds", With L. Goel. In : 15th Americas Conference on Information Systems Proceedings, 15th Americas Conference on Information Systems . : Americas Conference on Information Systems , 2009
"When asking for more leads to getting nothing:The impact of anchors on donation behavior", With A. De Bryun. In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009
"The Social Aspects of Virtual Worlds: Implications for Marketing". In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009
"Marketing in Second Life: If you build it, will they come?", With L. Goel. In : 2008 American Marketing Association Winter Educators Conference Proceedings, 2008 American Marketing Association Winter Educators Conference. : American Marketing Association, 2008
"Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", With P. Krishnamurthy. In : 2006 North America ACR Conference Proceedings, 2006 North America ACR Conference. : Association for Consumer Research, 2006
Teaching at ESSEC
Consumer Behavior - MBA (Course co-ordinator), MBA Luxe International Marketing - MBA (Course co-ordinator)
Marketing Research - MBA PhD seminar in Qualitative Research Methods and Cosumer Behavior
Awards and Distinctions
Presidential Scholarship - University of Houston
Doctoral Fellowship - University of Houston
UCF Graduate Merit Fellowship
UCF Alumni Trust International Student Scholarship
UCF Founder's Scholar award (awarded to top 1 % of students)
UCF Golden Medallion for Outstanding Academic Achivement
Scholar-Athlete All American 2000, 2001
National Student-Athlete of the Year 2001
Scientific Activities
Conference Presentations
"The Impact of Anchors on Donors' Behavior: A Field Experiment", (with A. De Bryun). Association for Consumer Research, Pittsburgh, PA, USA, 23 Oct 2009
"The "socialness" of Virtual Worlds", (with L. Goel). 15th Americas Conference on Information Systems , San Francisco, CA, USA, 08 Aug 2009
"The Social Aspects of Virtual Worlds: Implications for Marketing", (with L. Goel). 2009 AMA Summer Marketing Educators' Conference, Chicago, IL, USA, 08 Aug 2009
"THE SOCIAL ASPECTS OF VIRTUAL WORLDS: IMPLICATIONS FOR MARKETING", (with L. Goel). EMAC 2009, Audencia Nantes School of Management , Nantes, France, 29 May 2009
"When asking for more leads to getting nothing:The impact of anchors on donation behavior", (with A. De Bruyn ). EMAC 2009, Audencia Nantes School of Management, Nantes, France, 28 May 2009
"Marketing in Second Life: If you build it, will they come?", (with L. Goel). 2008 American Marketing Association Winter Educators Conference, Austin, TX, 18 Feb 2008
"Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", (with P. Krishnamurthy). ACR 2006, Orlando, 30 Sep 2006
"Beating back that triple chocolate cake: Mental Budgets as instruments of self-regulation", (with P. Krishnamurthy). University of Houston Annual Doctoral Symposium, Houston, TX, 08 Apr 2006
Association of Consumer Research (ACR) Conferences: 2003-20011
Affiliations and Academic Responsibilities
American Marketing Association (AMA)
Advances for Consumer Research (ACR) Society of Consumer Psychology (SCP)
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Useful Links
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Marketing
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Contact
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E-mail
ESSEC Business School Av. Bernard Hirsch B.P. 50105 95021 Cergy Pontoise Cedex France
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