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Sonja Prokopec
Professeur Associé, Département Marketing

Photo of Sonja Prokopec
CV en pdf
Présentation Thèmes de Recherche Publications Enseignement Autres Activités
Formation

Ph.D in Marketing - University of Houston

Master of Business administration - University of Central Florida

Bachelor of Science in Business Administration, Marketing - Summa Cum Lauda
Thèmes de Recherche
Thèmes

Consumer Decision Marketing

Mental Accounting

Self-Regulation

Luxury Branding


Publications académiques
Articles
  "Restraint That Blinds: Attention Narrowing and Consumers? Response to Numerosity in Self-Control Decisions" (S. Prokopec, K. Wilcox), Journal of Consumer Research
  "Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context" (S. Prokopec, A. De Bruyn), International Journal of Research in Marketing
  "Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation" (A. De Bruyn, S. Prokopec), Journal of Consumer Psychology, oct. 2013
  "Coram Populo?In the Presence of People: The Effect of Others in Virtual Worlds" (L. Goel, S. Prokopec, I. Junglas), Journal of Computer-Mediated Communication, févr. 2013
  "Resisting that triple-chocolate cake: Mental budgets and self-control" (P. Krishnamurthy, S. Prokopec), Journal of Consumer Research, Numéro 1
  "IF YOU BUILD IT WILL THEY COME? - AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTIONS AND STRATEGY IN VIRTUAL WORLDS" (S. Prokopec, L. Goel), Electronic Commerce Research Journal, mars 2009


Chapitres
  An International Marketing Strategy Perspective on Islamic Marketing. In: Handbook of Islamic Marketing (avec M. Kurdy). : Edward Elgar , Gillian Rice and Ozlem Sandikci. 2011


Autres publications
Communications publiées
  "The Social Aspects of Virtual Worlds: Implications for Marketing", avec L. Goel. In : 2009 AMA Summer Marketing Educators' Conference Proceedings, 2009 AMA Summer Marketing Educators' Conference. : American Marketing Association, 2009.
  "The Impact of Anchors on Donors' Behavior: A Field Experiment", avec A. De Bryun. In : 2009 ACR North American Conference Proceedings, Association of Consumer Research (ACR). : Association for Consumer Research, 2009.
  "The "socialness" of Virtual Worlds", avec L. Goel. In : 15th Americas Conference on Information Systems Proceedings, 15th Americas Conference on Information Systems . : Americas Conference on Information Systems , 2009.
  "When asking for more leads to getting nothing:The impact of anchors on donation behavior", avec A. De Bryun. In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009.
  "The Social Aspects of Virtual Worlds: Implications for Marketing", In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009.
  "Marketing in Second Life: If you build it, will they come?", avec L. Goel. In : 2008 American Marketing Association Winter Educators Conference Proceedings, 2008 American Marketing Association Winter Educators Conference. : American Marketing Association, 2008.
  "Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", avec P. Krishnamurthy. In : 2006 North America ACR Conference Proceedings, 2006 North America ACR Conference. : Association for Consumer Research, 2006.


Autres activités pédagogiques

Applied Buyer Behavior

International Marketing
Prix et distinctions

Presidential Scholarship and doctoral Fellowship-University of Houston

UCF Graduate Merite Fellowship- UCF Alumni Trust International Student Scholarship

UCF Founder's Scholar award (awarded to top 1 % of students) - UCF Golden Medallion for Outstanding Academic Achivement

Activités scientifiques
Communications présentées à des conférences
  "The Impact of Anchors on Donors' Behavior: A Field Experiment", (avec A. De Bryun). Association for Consumer Research, Pittsburgh, PA, USA, 23 oct. 2009
  "The "socialness" of Virtual Worlds", (avec L. Goel). 15th Americas Conference on Information Systems , San Francisco, CA, USA, 08 août 2009
  "The Social Aspects of Virtual Worlds: Implications for Marketing", (avec L. Goel). 2009 AMA Summer Marketing Educators' Conference, Chicago, IL, USA, 08 août 2009
  "THE SOCIAL ASPECTS OF VIRTUAL WORLDS: IMPLICATIONS FOR MARKETING", (avec L. Goel). EMAC 2009, Audencia Nantes School of Management , Nantes, France, 29 mai 2009
  "When asking for more leads to getting nothing:The impact of anchors on donation behavior", (avec A. De Bruyn ). EMAC 2009, Audencia Nantes School of Management, Nantes, France, 28 mai 2009
  "Marketing in Second Life: If you build it, will they come?", (avec L. Goel). 2008 American Marketing Association Winter Educators Conference, Austin, TX, 18 févr. 2008
  "Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", (avec P. Krishnamurthy). ACR 2006, Orlando, 30 sept. 2006
  "Beating back that triple chocolate cake: Mental Budgets as instruments of self-regulation", (avec P. Krishnamurthy). University of Houston Annual Doctoral Symposium, Houston, TX, 08 avr. 2006
Liens utiles
Marketing
Contact
E-mail

ESSEC Asia-Pacific Campus
5 Nepal Park
Singapore 139408

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