The Creative Internationalization of Business Schools
By Ashok Som, Associate Dean and Director of the Global MBA, as delivered at the 2012 GBSN (Graduate Business School Network) Conference in New Delhi.
We tell our students in most courses, be it Strategy, Marketing or Operations that our business climate is changing, becoming more and more global and interconnected. As business schools, we need to wake up to this changing environment, evolve and embrace internationalization in turn. Internationalization means the opening of new opportunities for business schools, as the worldwide demand for business education increases. However it also poses threats, as the rapid pace of change means that business schools need to embrace the challenge of staying ahead of the curve and anticipating what is to come. To this end we at business schools must focus on (a) strengthening our reputation, (b) differentiating our offering, (c) adapting and (d) staying agile.
Read full article on ESSEC Global MBA blog
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