Halal: the rise and rise of consumer power

The Halal market has grown from food to areas like logistics, cosmetics and fashion. Join us as we discuss how business can be more adoptive of Halal standards

• Would you know why Rotterdam is the Halal gateway for export to Europe?
• Do you know when a bank can be called "Halal"?
• Would you like to know how your business can also be designated as Halal?

The total assets of Halal products across the world has been estimated around US$951 billion at the end of 2008, a major increase from US$150 billion in the mid 1990s. The Halal market has grown from food to areas like logistics, cosmetics and fashion. Although its meaning is often narrowed down for food and meat products, it applies to all spheres including cloth, finance, personal care, and many more.

Join us as we discuss how business can be more adoptive of Halal standards. Stories of companies who have successfully gone Halal will be shared as well. A halal breakfast will be served.

Tuesday, 28th February 2012, 8:30am - 10am
ESSEC Business School, 100 Vi ctoria Street, National Library Board, Singapore 188064
Register
S$35 for EuroCham, ICCS, SBASG and BLBG members
S$45 for non-members

Speaker
Dr. Cedomir Nestorovic
Professor of International Marketing and Geopolitics, ESSEC Business School
A full-time member of the academe, Dr. Nestorovic is an expert in Islamic marketing, and author of the book "Marketing in an Islamic Environment". He is also the academic co-director of the MBA Program at Arabian Gulf University, Bahrain. He was a speaker at several World Halal Forums in Kuala Lumpur and the Netherlands and was the keynote speaker at the Global Islamic Marketing Conference last March 2011 in Abu Dhabi .

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