1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges

29th-30th November 2010 - Best Western Seri Pacific Hotel Kuala Lumpur, Malaysia

Islamic marketing has gain recent interest from academics as well as the business practitioners from all over the world. With more educated Muslims around the globe now, their income has risen which led to the increase in their purchasing power.

However, the key challenge of Islamic marketing and branding is that being relatively new in the area, the empirical evidence from previous studies are limited. Yet, the demand is growing, thus, there is a pressing need to fully understand the consumer buying behaviour and branding in Islamic marketing.

Therefore, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur in conjunction ESSEC Business School, France and Zurich University of Applied Science, Switzerland, are pleased introduce the 1^st International Conference on Islamic Marketing and Branding, which will be held on the 29th and 30th November, 2010 at Kuala Lumpur, Malaysia.

The two-day conference will bring together a panel of practitioners and scholarly experts in the area of Islamic marketing and branding to share their knowledge and experiences with fellow academics and practitioners.

For further information, please refer to our website

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