MBA Master Classes in China: The Impact of Experiential Luxury on Luxury Brand Retailing and Branding Strategies
Join us on November 2, 2013 in Beijing and November 3, 2013 in Shanghai for a master class led by Denis Morisset, former CEO of Armani France and ESSEC representative.
This event will take place immediately before the QS World MBA Fairs in Beijing and in Shanghai. Professor Denis Morisset's master class is an opportunity to experience the style of MBA courses taught at ESSEC Business School.
During the master class, he will revisit the foundations of luxury brand management and analyze current trends in luxury goods consumption in China. He will then discuss the shift towards luxury "experience" and its consequences on luxury brand retailing strategies and on new concepts in the field of luxury tourism and luxury hospitality.
The master class will be followed by an alumni Q&A session and a coffee break. This will be a great opportunity to learn more about an MBA at ESSEC and to network with alumni, your peers, and ESSEC representatives.
Saturday, November 2nd, 2013
1:30 pm - 3:00 pm
Beijing Marriott Hotel City Wall
No.7 Jian Guo Men South Avenue, Dong Cheng District
To join us for this free event in Beijing
Sunday, November 3rd, 2013
1:30 pm - 3:00 pm
Hyatt on the Bund Shanghai
Meeting room 201, 2F, East Tower
199 HUANGPU ROAD
To join us for this free event in Shanghai
About the Speaker
Denis Morisset is an ESSEC graduate with over 20 years professional experience in the luxury industry. Formerly the COO of Ralph Lauren Europe and CEO of Pierre Balmain and Giorgio Armani France, he has been teaching in various ESSEC programs (LVMH Chair, ESSEC MBA in International Luxury Brand Management, ESSEC MBA in Hospitality Management, ESSEC Executive Education) in Paris and Singapore since 2004. He was the Executive Director of ESSEC's MBA in International Luxury Brand Management between 2004 and 2012. Since 2011 he has been based part-time in China and serves as Recruitment Director for Asia.
For more information, don’t hesitate to contact us
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