Master Class in Beijing: How to Derive Business Value from Big Data
Join us on Saturday, November 2, 2013, for a Master Class in Beijing led by Dr. Yan Li, Professor of Information Systems, Decision Sciences and Statistics.
What is Big Data in our digital era? What are the challenges posed by Big Data? How can companies turn the challenges of Big Data into marketing opportunities? How should we handle the massive flows of data that stream into companies from various sources? The paradox of Big Data is that there is a lot of data, while there are very few insights and actions companies can squeeze out of it. How should companies solve this paradox?
This talk will address these issues and introduce cutting-edge methods, technologies and tools to derive business values from Big Data.
ESSEC alumni will also be present for an information and Q&A session, followed by a cocktail for all participants. This will be a great opportunity to network with peers, alumni, and ESSEC representatives.
2 November 2013
3:00 p.m. - 4:00 p.m.
Alumni Info Session
4:00 p.m. - 4:30 p.m.
4:45 p.m. - 6:00 p.m.
China National Convention Center
No.7 Tianchen East Road, Chaoyang District
To join us for this free event in Beijing
About the Speaker
Dr. Yan Li is a professor of Information Systems, Decision Sciences and Statistics at ESSEC Business School.
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