The pedagogical innovations of the Advanced Master in Marketing Management at Essec were featured in the March 19 issue of the French magazine Figaro.fr.

Acting as real life Community Manager, 26 students of the program undertook a marketing operation using Facebook to promote a French region during the French regional elections. This live operation allowed them to directly experience the concepts taught in the Digital Marketing course of Professor Frédéric Colas. This initiative was noticed by Facebook in Palo Alto.

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