Patrice Noisette, Academic Director of the Advanced Master in Urban Management, Environment and Services and Frank Vallérugo, ESSEC Professor, Co-Director of the Urban Management Institute, and Co-Director of the Chair of Urban Economics are the co-authors of the book "Un monde de ville. Le marketing des territoires durables” published by "l'Aube" editions. Written in the context of global urbanization, economic mutations and the challenges of sustainable development, this book proposes an original perspective on urban marketing, its trends and evolutions, in France and worldwide.

It is the first book of a collection on Cities and Territories co-edited by ESSEC Business School and "l'Aube" editions. Headed by Frank vallérugo. this collection expects to publish 6 to 8 books every year in the domain of urban management, city-related jobs and public-private partnerships, applying academic perspectives to businesses and communities.

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