Acquiring a dual skill set in marketing
This Advanced Master’s program provides students with a dual skill set enabling them to implement the marketing strategies of forward-thinking companies.
Marketing is the core focus, playing a central role in all positions – from R&D to sales. A knowledge of advanced marketing techniques (market analysis and studies, product management, distribution, sales, communications, etc.) and a strong aptitude for management are essential for successfully developing marketing processes, heading up multi-disciplinary and multi-cultural teams, decision-making and communicating effectively.
This dual focus is particularly valued by recruiters seeking high-potential graduates who can become rapidly operational, are able to move into management positions in an international environment, and can combine their initial technical skills with leading edge marketing expertise.
Graduates of this Advanced Master’s program find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.
Typical student profile
- Fluency in French is required
- Around 65% engineers and scientists, including 25% with medical training
- 20% economics/management students
- 15% literature/political science students
- Average age: 24
- Around 10% have work experience
- 15% international students