MasterCard & ESSEC Business School are pleased to offer this unique executive program in Luxury Brand Management in Asia-Pacific.
For the 2011 intakes, participants on the program will have the option of attending the sessions in 2 locations, either Shanghai or Singapore. MasterCard will offer 15 partial scholarships per session to selected candidates.
Professor Simon Nyeck, Academic Director
ESSEC Singapore Campus
100 Victoria Street
#13-02 National Library Building
Singapore
Tel : (65) 68 84 97 80
Fax : (65) 68 84 97 81
The final day of the program will present a picture of Chinese luxury consumers and focus on the practical and successful retailing models in China.
Initial discussions will touch on the fashion and luxury consumer market in China with the following topics:
- Psychological analysis of Chinese luxury consumers.
- Types of Chinese luxury consumers and segmentation.
- Geographic distribution and regional characteristics.
The second half of the day will focus on how to distribute an international luxury brand in China by examining issues such as:
- Luxury brand retailing models.
- Location management (Shanghai/Beijing/Guangzhou/Hangzhou etc.)
You have the answer = La réponse est en vous
