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MBA ProgramsMBA in International Luxury Brand Management

Loyal companies

One of our key challenges has been to forge partnerships with major companies and institutions in the luxury sector since the MBA program was created in 1995. The loyalty they have shown ever since has been our greatest reward.



Contact

ESSEC Info

Admission issues
For additional information before sending your application:
Armelle Leduc

For any academic questions:
Esther Bonville

For corporate relations and career services:
Anthea Davis,
Corporate Relations
Career Counsellor
Tel: +33 1 34 43 31 68

Mailing address:
ESSEC Business School
Ave. Bernard Hirsch
BP 50105, 95 021
Cergy Pontoise Cedex,
France

Field trips: direct exposure to international markets

  • Our field trips have two objectives: to expose students to emerging luxury brand markets and mature international markets, and to immerse them in the reality of these markets.
  • Every January, the Academic and Executive Directors each take half of the MBA class abroad for a seven-day trip, during which students explore the local market and meet market analysts and heads of prestigious local firms. In recent years, students have traveled to New York, Tokyo, Hong Kong, Shanghai and Beijing.
  • A second trip takes place in April, this time to Italy, a key destination for the fashion and accessories sector. Students visit some of the world’s top jewelry and fashion houses, including Bulgari, Gucci, Ferragamo, Fendi Prada and Zegna.

Luxury Global Field Project: put your newly acquired knowledge to good use

From mid-May to July, MBA students will conduct a full-time, two-month consulting project at a prestigious company as part of a three- or four-member team.

Each team is supervised by an ESSEC professor and a manager from the company concerned. The final results are presented to the company’s staff and a written report is submitted.

Participating companies include L’Oreal, Louis Vuitton, Bacardi, Montblanc, Gucci Group, Cartier, Chanel and Lancel.

A few examples of past projects:

  • Develop a European fashion and accessories brand in the United States.
  • Improve in-store customer service for a watch and jewelry brand.
  • Create a new fragrance concept for a cosmetics firm.
  • Develop a new communications platform for a wine and spirits brand.

CEO Seminars

The MBA program’s partners may choose to participate as teaching assistants or guests during specific courses, workshops or seminars. Wednesday afternoons are generally reserved for CEO seminars. Executives from multinational luxury and prestige companies may also give talks during field trips.

In 2008, participating executives included:

  • Caroline Bonnet-Maes, HRD, Chloé
  • Thomas Bucaille, HRD, Christian Dior Couture
  • Gill Lonsdale, WorldwideTalent Development Director, Burberry
  • Thomas Lindemann, Group HRD, Richemont
  • Christophe Caillaud, President, Jean Paul Gaultier
  • Maurice Doyle, Managing Director, Bacardi Global Brands Limited
  • Floriane de Saint Pierre, President and Founder, Floriane de Saint Pierre & Associés,
  • Bertrand de Laleu, HRD, luxury products division, L’Oreal.



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