MBA in International Luxury Brand Management, program content

MBA ProgramsMBA in International Luxury Brand Management

A demanding specialization in a stimulating sector

By choosing this MBA, you are opening the door to a high-level specialization in international luxury brand management, taking advantage of exposure to, and direct interaction with, the business world. Lasting one year, this MBA is modeled on highly demanding leadership training programs and targets those who are ready to fully engage in an intensive educational experience.

Financing & Scholarships

To Learn more

Contact

ESSEC Info

For any administrative questions:
Armelle Leduc

For any academic questions:
Esther Bonville

For corporate relations and career services:
Anthea Davis,
Corporate Relations
Career Counsellor
Tel: +33 1 34 43 31 68

Mailing address:
ESSEC Business School
Ave. Bernard Hirsch
BP 50105, 95 021
Cergy Pontoise Cedex,
France

Introductory Period	Autumn Trimester	Winter Trimester	Spring Trimester
September	October - December	January - March	April - May
Luxury Product Knowledge and Management Foundations	Understanding Luxury Distribution, Consumption and Management Issues	Understanding Brand Management and Organizational Issues	Managing Specific Luxury Sectors
Key Market Players Cultural Dimensions of Luxury Brand Management Group Dynamics & Team Building Fashion History Oenology, Gemology Financial Accounting	International Strategic Marketing Managing the Global Corporation International Luxury Distribution & Business Models Managing People Consumer Behavior and Brand Communication Leadership and Personal Development Management Accounting Consumer Studies in Luxury: Qualitative Research Design as a Creative Tool Managing a Perfume Brand	Financial Management Luxury Services Marketing Workshop on Brand Management Social Media and Branding Negotiation Leadership and Personal Development Innovation and Operations Management Advances in Luxury Brand Management: Special Issues Business Plan for Entrepreneurs Product Management and Retailing Strategic Cost Analysis Developing International Luxury Brands Design Project Management Turnaround & Brand Expansion Understanding a Major Luxury Market (7 days Field Trip) Optional Boutique Internship (2 days)	Consumer Studies in Luxury: Quantitative Research Semiotic Tools and Branding Workshop on Retail Operations Learning from Managers of Specific Sectors (these seminars are given by executives of major luxury brands) Managing a Jewelry & Watch Brand Managing a Wine and Spirits Brand Managing a Cosmetic Brand Managing a High-End Niche Brand Understanding the Italian Fashion and Luxury Model Working on a project with design students of Richemont’s Creative Academy in Milan (5 days Field Trip) Two Months Field Project (June-July)