MBA in International Luxury Brand Management, program overview

MBA ProgramsMBA in International Luxury Brand Management

A demanding specialization in a stimulating sector

By choosing this MBA, you are opening the door to a high-level specialization in international luxury brand management, taking advantage of exposure to, and direct interaction with, the business world. Lasting one year, this MBA is modeled on highly demanding leadership training programs and targets those who are ready to fully engage in an intensive educational experience.

Financing & Scholarships

To Learn more

Contact

ESSEC Info

For any administrative questions:
Armelle Leduc

For any academic questions:
Esther Bonville

For corporate relations and career services:
Anthea Davis,
Corporate Relations
Career Counsellor
Tel: +33 1 34 43 31 68

Mailing address:
ESSEC Business School
Ave. Bernard Hirsch
BP 50105, 95 021
Cergy Pontoise Cedex,
France

Our educational approach

The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand.

Building a vision by learning to approach problems from global perspectives, integrating academic and technical knowledge, and assessing situations from business,
economic and cultural standpoints.
Developing action-based theories and concepts by acquiring the theoretical frameworks that can be later called upon to understand change and by transferring skills and expertise.
Building commitment by developing the communication and organizational skills to secure team commitment and project management.

Program schedule

The MBA is divided into five periods:

Introductory period (summer), which focuses on gaining familiarity with luxury products and learning the fundamentals of the general disciplines and skills required for any MBA graduate (finance, accounting).
The second period seeks to strengthen business knowledge and present luxury market trends.
The third period is devoted to luxury brand management and semiotics.
The fourth period deals with management and issues specific to the luxury sector.
At the end of the program, the students work in teams to carry out a two-month field project for a company in the sector.

Professors

In addition to ESSEC faculty, our MBA in International Luxury Brand Management relies on visiting academic specialists and professionals from the world of luxury. Together, they provide unique expertise on the sector through case studies and exclusive courses.