Luxury Brand Management
Learn how to manage a luxury brand
The major in Luxury Brand Management enables you to develop and enhance the ability to successfully manage a luxury brand or product. The program will help you learn and experience the renowned French know-how and will allow you to excel in the luxury business.
FoundationLuxury Brand ManagementTerm 0 September
- Team Building and Leadership Workshop
- Advanced Excel for Managers
Term 1 Oct-Dec
- Socio-cultural Foundations of Luxury
- Communicating for Influence and Impact Workshop
- Power BI
- French Classes
Term 2 Jan-March
- Global Economy for Luxury
- Digital Transformation of Luxury
- Managing Savoir-Faire
- Ethics for Decision Making
BUSINESS TRIPS: London, Belgium, Holland. Academic field trip to China and North America will be on line (*Trips vary year to year and on sanitary conditions)DIGITAL WEEK COMPETITION IN FRANCEDay Trip to Switzerland: Watch Business in Switzerland (*Trips vary year to year and on sanitary conditions)Term 3 Apr-Jun
- Luxury Distribution and Retail
- Developing and Managing Luxury e-Retail
- Art and Culture Management
- Managing Luxury Sectors: Fashion
- Managing Luxury Sectors: Wine & Spirits
Summer Jul-SepCAPSTONE CONSULTING FIELD PROJECT
- Sustainable Luxury: Corporate Social Responsibility and Impact Strategies in the Luxury Sector
- Virtual Trips
- Brand Story Canvas: Building Compelling Brand Stories
- Managing Luxury Sectors: Watches & Jewellery
- Managing Luxury Sectors: Perfumes & Cosmetics
International partners and contributors
All partners and contributors have been carefully selected to ensure high-quality interactions and exchanges.
They participate in different ways in the Global MBA Luxury Brand Management major: participation in selection jury's, conferences, company visits, case studies, career fairs, etc.
Please click here to download the CV book containing our participant profiles for the Academic Year 2020-2021. Please feel free to directly contact those participants whose profiles may be of specific interest to you.
From guest speakers to international trips,in a nine-month period you’re receiving four- or five-years’ worth of international exposure. The whole year, we are paired with students who have backgrounds in different disciplines and cultures and there was always a real openness to learning about topics and also from each other. I was able to challenge myself on a lot of levels - both intellectually and on an interpersonal level. The school really teaches and challenges you to use every single resource.
Mercedes Abramo, Alumna, Class of 2002,
President & CEO, Cartier North America.
Through my mentors, my networks, the classes and my colleagues, ESSEC helped me to build that first step
Megha Malagatti, Alumna, Class of 2012
Business Development Director, L'Oréal Luxe
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