Steven Seggie
Associate Professor, Marketing Department

Curriculum Vitae (pdf)
General Information Research Areas Publications

PhD in Marketing (2007), Michigan State University

MBA (2003), Sabanci University, Istanbul, Turkey



Steven Seggie is an associate professor of marketing, entrepreneurship and innovation in the marketing department at ESSEC Business School. He previously worked at Ozyegin University in Istanbul and Bilkent University in Turkey. His areas of research and teaching include customer-driven innovation, interorganizational relationships and scientometrics. 
Research Areas

Interorganizational Relationships

New Product Development

Customer-driven Innovation



Academic Publications
  "The entrepreneurial university and academic discourses: The meta-synthesis of Higher Education articles" (B. Uslu, A. Calikoglu, F. Seggie, S. Seggie), Higher Education Quarterly, Issue 000
  "Combining Big Data and Lean Startup Methods for Business Model Evolution" (S. Seggie, E. Soyer, K. Pauwels), AMS Review, Dec 2017, Vol. 7, Issue 3-4, p. 154‑169
  "Passive and Active Opportunism in Interorganizational Exchange" (S. Seggie, D. Griffith, S. Jap), Journal of Marketing, Nov 2013, Vol. 77, Issue 6, p. 73‑90
  "Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future" (S. Seggie), Journal of International Marketing, Mar 2012, Vol. 20, Issue 2, p. 49‑71
  "Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances" (B. Talay, S. Seggie, E. Cavusgil), Journal of Product Innovation Management, Apr 2009, Vol. 26, Issue 4, p. 360‑370
  "What Does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals" (S. Seggie, D. Griffith), Journal of Marketing , Jan 2009, Vol. 73, Issue 1, p. 122‑132
  "The Resource Matching Foundations of Competitive Advantage: An Alternative Perspective on the Globalization of Service Firms" (S. Seggie, D. Griffith), International Marketing Review, Aug 2008, Vol. 25, Issue 3, p. 262‑275
  "Are Decisions Arbitrary in our International Business Ranking Study" (S. Xu, G. Yalcinkaya, S. Seggie), Asia Pacific Journal of Management, Apr 2008, Vol. 25, Issue 4, p. 691‑695
  "Prolific Authors and Institutions in Leading International Business Journals" (S. Xu, G. Yalcinkaya, S. Seggie), Asia Pacific Journal of Management, Feb 2008, Vol. 25, Issue 2, p. 189‑207
  "Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future" (S. Seggie, E. Cavusgil, S. Phelan), Industrial Marketing Management, Dec 2007, Vol. 36, Issue 6, p. 834‑841
  "Dynamic Capabilities View: Foundations and Research Agenda" (E. Cavusgil, S. Seggie, B. Talay), Journal of Marketing Theory and Practice, Feb 2007, Vol. 15, Issue 2, p. 159‑166
  "Do Supply Chain IT Alignment and Supply Chain Interfirm System Integration Impact upon Brand Equity and Firm Performance?" (S. Seggie, D. Kim, T. Cavusgil), Journal of Business Research, Aug 2006, Vol. 59, Issue 8, p. 887‑895

  Big and lean is beautiful: A conceptual framework for data-based learning in marketing management. In: Marketing in a Digital World (Review of Marketing Research, Vol. 16) (with E. Soyer, K. Pauwels). : Emerald Publishing Limited, Aric Rindfleisch, Alan Malter. 2019, p. 63-84

Consulting & Other Activities

International Market Entry

Innovation Processes for SMEs and large corporate clients

Member of the Advisory Board of ErasmusInn (2015-present)

Member of the Board of Trustees of Istanbul International Community School (2016-present) 




Useful Links

ESSEC Business School
Av. Bernard Hirsch
B.P. 50105
95021 Cergy Pontoise Cedex

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