Tuck S. (Jonah) Chung
Associate Professor, Marketing Department
Associate Academic Director of the MSc in Marketing Management and Digital

Photo de Tuck S. (Jonah) Chung
Curriculum Vitae (pdf)
General Information Research Areas Publications Teaching Other Activities

Ph.D. in Marketing, University of Maryland, College Park, United States of America (2007)

M.Sc. in Development Management, Open University, United Kingdom (2015)

M.A. in Asia-Pacific Studies, University of Leeds, United Kingdom (2000)

BBA. (Hon) in Business Administration, National University of Singapore, Singapore (1995)


Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the Academic Director for the MSC in Marketing Management and Digital. His research interests span across both marketing and information systems. Specifically, his research interests include consumer online behaviour, marketing analytics, mobile and digital marketing and online personalization of products. He also works in the areas of the financial impact of marketing and service marketing models.He published his works in top academic journals including Marketing Science, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. One of his recent publications won the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper in 2017.

He contributes to the academic community by serving as a reviewer for such journals as Marketing Science, Information Service Research, Journal of Service Research, International Journal of Research in Marketing and Journal of Interactive Marketing. In addition, he currently serves as an editorial board member for the International Journal of Research in Marketing.

He has six years of industry working experience both in the service and goods industry. While he was working in Unilever, he was a manager holding such roles as Market development, Key Account Management and logistics covering both domestic and regional markets. Before joining ESSEC Business School, he was the Assistant Research and Development Director in the Institute on Asian Consumer Insight championing the digital behaviour cluster.  In terms of industry engagements, he gave talks in companies as an external marketing expert, served as panel moderator, conduct industry workshop and was key note speaker in international conferences.

Research Areas

Financial impact of marketing

Service Marketing Models

Marketing analytics

Digital Marketing

Teaching at ESSEC

Digital Marketing

Mobile Marketing

Marketing Analyticcs

Social Media Marketing

Sales and Marketing Relationships 

Awards and Distinctions

Winner of the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper Award (2017)

Runner-up for the INFORMS Service Science Best Paper Award (2014).

Frank T. Paine Award for Academic Achievement, University of Maryland, College Park, Maryland (2007)

Marvin A. Jolson Outstanding Marketing Doctoral Student Award, University of Maryland, College Park, Maryland (2007)

Affiliations and Academic Responsibilities


American Marketing Association (AMA)

Academy of Marketing Science (AMS)

European Marketing Academy (EMA)

Institute for Operations Research and the Management Sciences (INFORMS)

Reviewer for international journals

Marketing letters

Marketing Science

Journal of Service Research

Information Service Research

Journal of Interactive Marketing

Journal of Operations Management

International Journal of Research in Marketing 

Useful Links

ESSEC Asia-Pacific Campus
5 Nepal Park
Singapore 139408

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