The department's cutting-edge research covers a wide range of areas and uses a variety of methodologies such as behavioral experiments, field experiments, the use of Big Data and data mining, data exploration, survey methods and neuroimaging.
The department's research professors regularly publish in world-class academic journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, and Journal of Service Research. Faculty also publish in leading journals in related fields such as MIS Quarterly and American Sociological Review.
Faculty members serve on editorial boards for journals such as Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, and Journal of Retailing.