Ensure your professional success in luxury
The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of business, leadership and to enhance their managerial abilities in order to successfully manage a luxury brand.
By opening the door to a high level specialization in international luxury brand management, you are exposing yourself to the opportunity of gaining direct professional interaction with the luxury industry. The program is modelled on highly demanding leadership training programs and targets those who are ready to fully engage in an intensive and hands-on educational experience.
What makes the program unique?
ESSEC’s World Class International Faculty
You will have the privilege of being taught by ESSEC’s world-renowned faculty which is comprised of more than 135 individuals representing 35 nationalities and the world’s most prestigious institutions. You will also have the opportunity to regularly participate in classes and seminars led by internationally renowned visiting experts. In the past the program’s partners have participated as guests during specific courses, workshops or seminars. Speakers included:
- Serge Brunschwig, COO, Christian Dior Couture
- Christophe Caillaud, President, Christian Liaigre
- Paolo de Cesare, CEO, Printemps
- Floriane de Saint Pierre, President and Founder, Floriane de Saint Pierre & Associés
- Kelly Lambrou, Director of Communications and Events, Burberry
- Thomas Lindemann, Group HRD, Richemont
- Rémi Lugagne, HRD, L’Oréal Luxe
- Daniela Ott, COO, PPR Luxury
- Bruno Pavlovski, CEO, Chanel
- Laurent Perignon, COO, Camper & Nicholsons
The First Sector Specific MBA for the Luxury Industry
Launched in 1995, ESSEC Business School along with LVMH and L’Oréal recognized the growing demand of specialized individuals required to develop the luxury business in emerging markets and beyond. As the program was the first of its kind ever to be launched globally, you will be able to take advantage of the years spent building the prestige of the program as well as strong industry partnerships.
Partnerships with Top-Level Brands and Institutions
You will have the opportunity to profit from the partnerships that have been nurtured over the years with numerous companies including the LVHM Group, L’Oréal, Chanel, Coach, Ermenegildo Zegna and many others.
You will be exposed to emerging and mature international luxury brand markets and immersed in the reality of these markets through hands on experience. Every February, the Academic Director takes the MBA class abroad for a twelve day trip, during which students explore the local market and meet market analysts and heads of prestigious local firms. In recent years students have travelled to Hong Kong and Dubai. A second trip takes place in Italy where you will visit some of the world’s top jewellery and fashion houses including Bulgari, Gucci, Ferragamo, Fendi and Zegna.
Depending on your professional ambitions, you can specialize in fashion and accessories, fragrances and cosmetics, watches and jewellery, wine and spirits, cars and technology or hotels and real estate.
Luxury Global Field Project
From mid-May to July, you will conduct a full-time, two-month consulting project at a prestigious company as part of a three or four member team to integrate all that you have learned academically and practically. Each team is supervised by an ESSEC professor and a manager from the company concerned. The final results are presented to the company’s staff and a written report is submitted.Participating companies include American Express, L’Oréal Luxe, Louis Vuitton, Cartier, Chanel and PPR Luxury.
A few examples of past projects:
- Develop a European fashion and accessories brand in the United States.
- Improve instore customer service for a watch and jewellery brand.
- Create a new fragrance concept for a cosmetics firm.
- Develop a new communications platform for a wine and spirits brand.
"I decided to join the MBA in International Luxury Brand Management program at ESSEC as it is the most established program in the luxury industry. Furthermore, the intensity of the curriculum and the exposure to the right brands and external lecturers reaffirmed my choice. The courses on offer further developed my skills in luxury brand management and allowed me to continue my career in the industry." Alexander Staartjes, The Netherlands, class of 2013, Marketing Manager Luxury Partnerships at Pernod Ricard UK
Academic Content 2015-2016*
* Courses may be subject to change for the next academic year
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