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Sonja Prokopec
Associate Professor, Marketing Department

Photo de Sonja Prokopec
Curriculum Vitae (pdf)
General Information Research Areas Publications Teaching Other Activities
Education
Ph.D. in Marketing - University of Houston

Master of Business Administration (MBA) - University of Central Florida

Bachelor of Science in Business Administration, Marketing - University of Central Florida {Summa Cum Lauda}
Research Areas
Areas

Mental Budgeting

Self-Regulation

Hedonics and Luxury Branding

Virtual Worlds and Implications for Marketing
 




On-going Projects

“Maximizing Donations with Individually Tailored Suggested Donation Amounts: A Model of Anchor Influence on Compliance and Generosity,” with Arnaud De Bruyn, Invited revision for the Journal of Marketing (JM)  

“Coram Populo: The effect of others in Virtual Worlds, “ with Lakshmi Goel and Iris Junglas, conditionally accepted at Journal of Computer-Mediated Communication

 

Academic Publications
Articles
  "Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context" (S. Prokopec, A. De Bruyn), International Journal of Research in Marketing
  "Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation" (A. De Bruyn, S. Prokopec), Journal of Consumer Psychology, Oct 2013
  "Coram Populo?In the Presence of People: The Effect of Others in Virtual Worlds" (L. Goel, S. Prokopec, I. Junglas), Journal of Computer-Mediated Communication, Feb 2013
  "Resisting that triple-chocolate cake: Mental budgets and self-control" (P. Krishnamurthy, S. Prokopec), Journal of Consumer Research, Issue 1
  "IF YOU BUILD IT WILL THEY COME? - AN EMPIRICAL INVESTIGATION OF CONSUMER PERCEPTIONS AND STRATEGY IN VIRTUAL WORLDS" (S. Prokopec, L. Goel), Electronic Commerce Research Journal, Mar 2009
  "Assimilation-Contrast Theory in Action: Operationalization and Managerial Impact in A Fundraising Context" (A. De Bruyn, S. Prokopec), International Journal of Research in Marketing


Chapters
  An International Marketing Strategy Perspective on Islamic Marketing. In: Handbook of Islamic Marketing (with M. Kurdy). : Edward Elgar , Gillian Rice and Ozlem Sandikci. 2011


Other Publications
Articles published in conference proceedings
  "The Social Aspects of Virtual Worlds: Implications for Marketing", With L. Goel. In : 2009 AMA Summer Marketing Educators' Conference Proceedings, 2009 AMA Summer Marketing Educators' Conference. : American Marketing Association, 2009
  "The Impact of Anchors on Donors' Behavior: A Field Experiment", With A. De Bryun. In : 2009 ACR North American Conference Proceedings, Association of Consumer Research (ACR). : Association for Consumer Research, 2009
  "The "socialness" of Virtual Worlds", With L. Goel. In : 15th Americas Conference on Information Systems Proceedings, 15th Americas Conference on Information Systems . : Americas Conference on Information Systems , 2009
  "When asking for more leads to getting nothing:The impact of anchors on donation behavior", With A. De Bryun. In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009
  "The Social Aspects of Virtual Worlds: Implications for Marketing". In : 38th EMAC Annual Conference Proceedings, 38th EMAC Annual Conference. : European Marketing Academy, 2009
  "Marketing in Second Life: If you build it, will they come?", With L. Goel. In : 2008 American Marketing Association Winter Educators Conference Proceedings, 2008 American Marketing Association Winter Educators Conference. : American Marketing Association, 2008
  "Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", With P. Krishnamurthy. In : 2006 North America ACR Conference Proceedings, 2006 North America ACR Conference. : Association for Consumer Research, 2006


Teaching at ESSEC

Consumer Behavior - MBA (Course co-ordinator), MBA Luxe 

International Marketing - MBA (Course co-ordinator)

Marketing Research - MBA

PhD seminar in Qualitative Research Methods and Consumer Behavior

Awards and Distinctions
Presidential Scholarship - University of Houston

Doctoral Fellowship - University of Houston

UCF Graduate Merit Fellowship

UCF Alumni Trust International Student Scholarship

UCF Founder's Scholar award (awarded to top 1 % of students)

UCF Golden Medallion for Outstanding Academic Achivement

Scholar-Athlete All American 2000, 2001

National Student-Athlete of the Year 2001

Scientific Activities
Conference Presentations
  "The Impact of Anchors on Donors' Behavior: A Field Experiment", (with A. De Bryun). Association for Consumer Research, Pittsburgh, PA, USA, 23 Oct 2009
  "The "socialness" of Virtual Worlds", (with L. Goel). 15th Americas Conference on Information Systems , San Francisco, CA, USA, 08 Aug 2009
  "The Social Aspects of Virtual Worlds: Implications for Marketing", (with L. Goel). 2009 AMA Summer Marketing Educators' Conference, Chicago, IL, USA, 08 Aug 2009
  "THE SOCIAL ASPECTS OF VIRTUAL WORLDS: IMPLICATIONS FOR MARKETING", (with L. Goel). EMAC 2009, Audencia Nantes School of Management , Nantes, France, 29 May 2009
  "When asking for more leads to getting nothing:The impact of anchors on donation behavior", (with A. De Bruyn ). EMAC 2009, Audencia Nantes School of Management, Nantes, France, 28 May 2009
  "Marketing in Second Life: If you build it, will they come?", (with L. Goel). 2008 American Marketing Association Winter Educators Conference, Austin, TX, 18 Feb 2008
  "Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation", (with P. Krishnamurthy). ACR 2006, Orlando, 30 Sep 2006
  "Beating back that triple chocolate cake: Mental Budgets as instruments of self-regulation", (with P. Krishnamurthy). University of Houston Annual Doctoral Symposium, Houston, TX, 08 Apr 2006
Association of Consumer Research (ACR) Conferences: 2003-2011-2015

Affiliations and Academic Responsibilities


American Marketing Association (AMA)

Advances for Consumer Research (ACR)

Society of Consumer Psychology (SCP) 

Useful Links
Marketing
Contact
E-mail

ESSEC Asia-Pacific Campus
5 Nepal Park
Singapore 139408

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