Acquiring a dual skill set in marketing

This Advanced Master’s program provides students with a dual skill set enabling them to implement the marketing strategies of forward-thinking companies.

Marketing is the core focus, playing a central role in all positions – from R&D to sales. A knowledge of advanced marketing techniques (market analysis and studies, product management, distribution, sales, communications, etc.) and a strong aptitude for management are essential for successfully developing marketing processes, heading up multi-disciplinary and multi-cultural teams, decision-making and communicating effectively.

This dual focus is particularly valued by recruiters seeking high-potential graduates who can become rapidly operational, are able to move into management positions in an international environment, and can combine their initial technical skills with leading edge marketing expertise.