Ph.D.Marketing

The ESSEC Ph.D. Program in Marketing is devoted to preparing doctoral students to generate new knowledge through rigorous and high-impact research, and to training them to teach and perform research at a high level. The program accommodates several candidate profiles (with a quantitative or qualitative orientation), as well as students’ interests in various subfields of specialization within Marketing.


Contacts

ESSEC Info

For specific information:
Contact our Ph.D Program
Tel: +33 (0)1 34 43 30 85
Tel: +33 (0)1 34 43 32 50
Fax: +33 (0)1 34 43 36 90

Mailing address:
GROUPE ESSEC
Ph.D. Program
Avenue Bernard Hirsch BP 50105,
95021 Cergy Pontoise Cedex, France

Philosophy

This program provides students with the necessary tools, concepts and theories to conduct top-quality research in Marketing. This knowledge can be gained by taking the courses and seminars offered by the Marketing department but also by other departments. For example, a student with a qualitative orientation can also attend seminars in Management; a student with a more quantitative orientation can participate in seminars, for example, in Optimization or Advanced Econometrics.

With the reading seminars designed to fit students’ needs, the Marketing program is also tailored to the specific interests of doctoral students. The objective is to have the students become a part of a collegial group in Marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for teaching, research and consulting.

Elective subfields

In this concentration, students can specialize in the various marketing subfields by following 4 electives over the two-year period, in one of the two proposed tracks :

Quantitative orientation :

  • Optimization Methods 
  • Game Theory and Decision Theory
  • Dynamic Methods in Economics and Management
  • Technology and Innovation Management 
  • Forecasting 
  • Advanced Econometrics
  • Reading Seminar on Specialized Subjects
  • Guest Seminar on Specialized Subjects   

Qualitative orientation :

  • Fundamentals of Management 1 : Classics of the Social Sciences 
  • Fundamentals of Management 2 : Classics of Administration and Management Theory
  • Fundamentals of Management 3 : Contemporary Management Theory
  • Reading Seminar on Specialized Subjects 1
  • Reading Seminar on Specialized Subjects 2
  • Guest Seminar on Specialized Subjects

Advanced courses and seminars

For all students :

  • Fundamentals of Marketing Research.
  • Consumer Behavior.
  • Qualitative Research Methods in Marketing 1.
  • Research Design and Analysis.
  • Multivariate Statistics in Marketing.
  • Structural Equation Modeling : Applications in Marketing.
  • Experimental Methods. Current issues in Marketing Research 1.
  • Current issues in Marketing Research 2.
  • Research Design and Analysis.
  • Industrial Organization and Economics Analysis  

For students with a Quantitative orientation :

  • Econometrics Analysis
  • Marketing Models 1 Analysis
  • Marketing Models 2  

For students with a Qualitative orientation:

  • Qualitative Research Methods in Management 1
  • Qualitative Research Methods in Marketing 2