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41 MOOCs match your request

The fundamentals of Revenue Management : the Cornerstone of Revenue Strategy

With modern-day rising acquisition costs and distribution complexities, forecasting and pricing are an essential requirement for today’s hospitality professionals. This course aims at providing a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy.

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Hotel Management: Distribution, Revenue & Demand Management

This Specialization covers the basics of hotel demand management, distribution, and revenue management. How e-commerce intermediaries such as online travel agencies are impacting the hospitality sector, and what  tools and techniques can help you effectively market hospitality services and maximize business revenue.

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Demand Management: breaking down today’s commercial silos

This course, spread over 4 modules (Asset Management,Demand Generation, Digital Marketing, Demand Optimisation) aims to break down commercial silos and reveal the journey to short-term profit tactics and how commercial teams can align themselves throughout the organisation.

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Hôtel “de l’étoile” - a hotel in crisis?

In this case study based exercise, learners apply the knowledge  gained to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that seems to be doing well but is in fact unprofitable. Successful completion leads to a Certification.

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Foundations of strategic business analytics

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role.

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Foundations of Marketing Analytics

About 90% of the data collected by companies today are related to customer actions and marketing activities.This course will cover:  understanding your customers through segmentation, targeting the right customers through scorings models, and anticipating the future value of clients through customer lifetime value. 

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Case studies in business analytics with Accenture

Course restricted to learners registered in the Strategic Business Analytics Specialization. Leading to the Capstone project, it offers different examples of real life projects  to open your mind to different applications from various industries and sectors.

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Capstone : create value from open data

The Capstone project is an individual assignment in which learners apply what they have learnt in the Specialization. They need to choose the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various sectors. Successful completion leads to a Certification.

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Devenez acteur de l’Impact Investing

Il est plus que jamais nécessaire de réconcilier la finance et la société avec de nouvelles pratiques. Avec l’impact investing, la finance a un potentiel réel de transformation de la société. Ce que nous vous proposons avec cette série de 3 MOOCs ? Acquérir les outils financiers pour changer le monde !

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L'impact investing : comprendre les fondamentaux

Ce cours définit l’impact investing, identifie les différentes parties prenantes et décrit les ingrédients d’un écosystème favorable à l’impact investing, au Nord comme au Sud.

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